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Creative Works: featuring KFC, Farmers Insurance, Samsung and more

Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work from brands like Samsung, KFC, Farmers Insurance and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.

If you're looking for NFL creative, The Drum compiled a special Creative Works just in time for kickoff.

To submit work for our Creative Works section, fill out this online form.

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: 'Grandstories'

Date: September 2019
Cox Communications, the largest private telecom company in America, has launched ‘Grandstories’ just in time for Grandparent’s Day, on Sunday 8 September. The initiative brings grandparents closer to their grandkids by teaching them how to make stronger connections with the people who matter most using social media.
‘Grandstories’ reinforces Cox’s new brand positioning- ‘Bringing Us Closer’ - by demonstrating how broadband connectivity is most powerful when it creates more human connection. The work was developed by180LA for Cox Communications.
Cox launched their new brand positioning in November 2018, with a focus on enabling more human connection. The company’s new tag line “Bringing Us Closer” is rooted in a belief that life is better when we people truly connect. In a society where online connectivity has often replaced genuine connection, Cox Communications is looking for new ways to inspire people to both reflect upon, and strengthen, the human bonds in their lives and communities.
Client: Cox Communications
Campaign Title: Grandstories 
Agency: 180LA
Agency Location: Los Angeles, CA
CCO: Al Mosely
Group Creative Directors: Jason Rappaport and Mike Bokman
Copywriter: Eric Scott, Will Sands 
Art Director:  Robinson Mattei 
Head of Production: David Emery
Producer: Michael Quinones
Group Account Director: Andrea Goldman
Senior Account Manager: Morgan Theis
Strategy Director: Maggie Speciale
Social Strategist: Lauren Murphy
Director of Photography: Daniel Hollis
Story Producer: Carlin Cwik 
Executive Producer:   Cedric Troadec of Etcetera
Director: Mike Bokman
Editorial Company: Therapy
Editor:  Ken Mowe
Audio Record & Mix:  Therapy
Tags: United States

: 'We Know From Experience Sesame Street'

Date: September 2019
Sesame Street turns 50 years old this year and Farmers Insurance is joining in the celebration with a very Muppet version of the ‘We Know From Experience’ campaign.
The new campaign kicks off during National Preparedness Month and features several famed Muppet characters talking to Professor Burke – played by Oscar winner JK Simmons – about their insurance needs.
There are three new commercials, created by RPA, for this special series, two of which feature real-life Farmers claims reenacted with Sesame Street’s familiar furry faces.
In a welcome ad, Bert is dressed like the Professor and prepares to say the signature line, “We know a thing or two because we’ve seen a thing or two,” before he is interrupted by Ernie, who asks if Farmers covers rubber duckies. Then Cookie Monster comes in and asks about broken cookie jars, while Grover flies across the room and asks about accident protection – essentially the usual Muppet chaos.
In ‘Not So Handy Monster’ Grover is seen trying to fix a man’s water heater. In his endearingly bumbling way, he launches the heater like a rocket, which flies across the street and lands on a car. In ‘One’ the Count is seen, well, counting as his riding mower in the background bursts into flames.
Spots will air on broadcast networks such as NBC and CBS during college football, MLB and NFL games, in-theater and will also be supported digitally with presence on Hulu and Buzzfeed, placed by media agency Zenith. Additionally, there is a large social and digital effort to help drive traffic to a unique Sesame Street-themed Farmers landing page where viewers can find videos and behind-the-scenes photos. 
Farmers Insurance
Seasame Street Workshop
Tags: United States
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: 'History Is Anyone's Now '

Date: September 2019
To kick-off off Barclays FA Women's Super League, the bank has launched 'History Is Anyone's Now' - a campaign that centres on the opportunities that Barclays helps to create for women and girls through football. 
Created by Iris London, the campaign is inspired by the fact that while awareness of the women’s elite game is growing rapidly, it is still much smaller than the male game.
Alongside celebrating the beginning of the cup, 'History Is Anyone's Now' highlights Barclays' and The FA's grassroots work to make football accessible to all girls in schools by 2024.
In a bid to provide more opportunities for girls to participate in football, as the main sponsor of the FA Girls’ Football Schools Partnerships, Barclays aims to deliver football through 100 hubs covering 6,000 schools across the country.
To accompany the film launch, Iris London has created a TV spot about a young girl who is engaged and passionate about football. The film opens with her observing her male school pals playing, while she is stuck on the sideline - not allowed to join in. 
It then flicks through opportunities for history to be made within the female game; the yet to be made statues, yet to be named stadiums, yet to be written headlines.
The ad ends with the voiceover telling the viewer: “This is your chance to become an icon, a hero, a legend.” The film closes with the female donning her kit, joining her team and playing the beautiful game. She is in the game and has the opportunity to enjoy it and go as far as she can."
Creative agency and sponsorship consultancy – Iris
Managing Partner – Sally Taplin
Managing Partner – Nico Tuppen
Executive Creative Director – Rachid Ahouiyek
Senior Creative Team – Ric Blank, Calum Langley
Strategy Director – Raj Thambirajah
Account Director – Alex Peel
Account Manager – Luci Kininmonth
Agency Executive Producer, Moving Image – Michael Hanney
Agency Producers - Ricky O’Neil, Christina Pagliarini, Lu Howlett
Photographer – Dan Ross
Media Agency – OMD
Production Company – Stink Films
Director – Tom Green
Edit House – Stitch
Tags: UK
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: 'BCFing Song'

Date: September 2019
BCF has unveiled its latest BCFing campaign, showing how things can go wrong in the outdoors without the right gear and expertise.
Created by The Monkeys, part of Accenture Interactive, the campaign evolves the familiar “BCFing” song to tell the story of one family’s disastrous camping holiday. On the trip they encounter ferocious possums, poisonous berries, and marshmallow mishaps, before deciding to visit the experts at BCF for some help.
General Manager Marketing – BCF: Ben McConnell
Studio Manager – BCF: Bridget Buckley
Creative Lead & Graphic Designer – BCF: Andrea Lukacz
        Agency: The Monkeys, part of Accenture Interactive
CEO, Melbourne: Paul McMillan
CCO: Ant Keogh
Head of Planning: Mike Derepas
Copywriter: Hugh Gurney
Art Director: Joe Sibley
Head of Production: Romanca Jasinski
Producer: Jacqui Walker & Katie Wellbelove 
Group Content Director: Jaimee Kerr
Content Director: Jantine Wigboldus
Account Executive Ella Papilion
Production Company: Finch
Director: The Bobbsey Twins
Executive Producer: Loren Bradley & Corey Esse
Producer: Cath Anderson
D.O.P: John Toon
Post production: Arc Edit
Editor: Peter Sciberras
VFX Artist: Eugene Richards
VFX Supervisor: Richard Lambert
Colourist: Martin Greer
Music: Electric Dreams
Sound Design: Squeak E Clean
Photography: Jesse Smith
Tags: Australia

: 'Donate Your Words'

Date: September 2019
Cadbury Dairy Milk gifts more than chocolate, by partnering up with up with Age UK to tackle old age loneliness. 
Across the UK, older age loneliness is becoming an epidemic, with reportedly 1.4 million people struggling alone. Of that number, each week, 225,000 people do not speak with anyone at all. 
'Donating From Words' will see Cadbury launch a limited edition bar, whereby 30p from every chocolate goes into Age UK's pockets, to help them provide vital services and support for older people.
The fundraising project is supported by a film created by VCCP and directed by Frederic Planchon - the man behind Cadbury Dairy Milk's 'Mum's Birthday' film.
'Fence' centres on an older gentleman living on his own. While he gets on with his gardening in solitude, his only disturbance throughout the day is next doors noisy kids, who accidentally keep losing their toys over the fence. 
Each time, whatever the weather, the old man returns each toy - a small selfless act. To thank the man for always returning their wayward toys, the children throw over a bar of dairy milk to thank him for his genorosity - stating this must not be returned. 
The simple act of kindness illustrates Cadbury's historic tagline - 'there's a glass and a half' in everyone.  
Claudia Miceli, Senior Brand Manager
Laura Gray, Brand Manager
Nancy Galvin, Brand Executive
Agency: VCCP
PR: Sophie Carey, Director
       Chanel de Yong, Manger
        Dagmara Bandura, Manger
ECD: Darren Bailes
Creative Directors Chris Birch and Jonny Parker
Art Director: Rob Ellis 
Copywriter: Peter Reid
Agency Producer: Carly Parris
Business Director: Matt Smith
Senior Account Director: Gen Hole
Senior Account Director: Hayley Gilson
Account Manager: Florence Wong
Integrated Producer: Romana Kit
Planner / CSU Director: Sophie Kerbegian, Hannah Martin. Shannon Singh
Designer: Adam Edwards & Rob Churcher
Photographer: Tal Silverman
Media Agency: Carat
Media Planner: Lauren Kenny and Jessica Batiste
Production Company: Academy
Director: Frederic Planchon
Tags: UK

: 'Ultra HD TV'

Date: September 2019
Sky Creative Agency, Sky’s in-house advertising agency and the UK’s largest in-house creative shop, has created a campaign designed to shine a light on Sky’s commitment to Ultra HD content across its Sky Q platform.  With a core focus on the immersive experience that Ultra HD viewing provides, the TV ad features a series of scenarios where the viewer, and his dog, are transported to the heart of the action, be that a Formula 1 starting grid or wild elephants in the Savannah.  Each of the pixel transitions between environments has been developed from scratch by Sky Creative Agency and The Mill to highlight the depth of quality that Ultra HD provides.
As viewing technology continues to advance at a rapid rate, Sky’s commitment to ultra-premium viewing experiences on Sky Q has never been greater.  Utilising social video content and TV advertising, the Sky Ultra HD campaign inserts the viewer into three unique viewing environments.  Environment one sees the viewer sitting on top of the starting grid lights at the Barcelona Grand Prix before being catapulted into space to observer first-hand the excitement of the moon landings, a reference to the First Man movie available in Ultra HD on Sky Cinema, before dropping him into and nature documentary and the wilds of the savannah, in the midst of a herd of elephants. It’s an experience that is as awe inspiring as it is exhilarating and captured beautifully in the ad spots.
Director of Prospect Marketing: Carli Farmer
Head of Brand Marketing, TV Products: Abbey Kickham
Marketing Controller: Martin Rogers
Marketing Manager: Lucy Gilbert
Marketing Executive: Grace Evangelos
Sky Creative Agency
Creative Director: Dave Johnson
Creative Director: Nick Esdaile
VFX Creative Director: Justin Bates
Deputy Head of Production: Lucy Powell
Producer: Al Mcgee
Account Lead: Nick Waddell 
Senior Account Manager: Henrietta Kerr
Production Company: Outsider
Director: Dom & Nic
Executive Producer: John Madsen
Editor: Ed Cheesman @ Final Cut
Post Production: The Mill
Post Executive Producer: Alex Fitzgerald
VFX: The Mill
Audio: Wave
Sound Designer: Parv
Tags: UK


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