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10 questions with... Sarah Golding, UK CEO at The&Partnership

Each week, The Drum talks to a range of media and marketing professionals about their roles, but rarely do they get a chance to show who they are and what drives them as people. The Drum's 10 Questions series attempts to offer a little more insight into those personalities. Answering the questions this week is UK CEO of The&Partnership and former president of the IPA, Sarah Golding.

What was your first ever job? 

My first job ever was on Blackburn market flipping burgers and making the most delicious ice cream milkshakes of my life. I can still remember that green gingham shirt and apron I was forced to wear.

Which industry buzzword annoys you most?

Content. So baggy. So lazy. So unhelpful.

Who do you find most interesting to follow on social media?

 Emilia Clarke. Funny and The Mother of Dragons

Highlight of your career (so far?) 

Without a doubt, being president of the IPA. It was such an honour to be asked to be this by my peers in the industry’s centenary year – and only the second female ever to boot.

What piece of tech can you not live without? 

My TV. It may seem an unfashionable choice but where else could I sit back and luxuriate in all those fantastic shows from Sopranos to Chernobyl?

Who or what did you have posters of on your bedroom wall as a teenager? 

Madonna. I had the hair, the earrings, the hair bands and the lacy gloves. In fact I still do…

In advertising, what needs to change soon? 

Our belief in ourselves. We need to remember that what we do makes a difference and regain our swagger and our point of view.

What is (in your opinion) the greatest film/album/book of your life? 

Sheesh. So many to choose from. And I’m relying on rusty memory cells here:

Grease is the film I grew up singing and daydreaming to.

My Brilliant Friend is the book that still stands by my bed.

And 1989 (Taylor Swift) is the album my daughter and I dance to in the kitchen most mornings.

Which industry event can you not afford to miss each year and why? 

Honestly, almost all of them.

What's the best piece of advice you have ever been given?  

Tell the truth – about yourself, others and what you believe.

It might not always make you the most popular person in the room but people will always thank you for it in the end.

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