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Creative Works: featuring Nike, The Economist, Spotify and more

Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work from brands like Spotify, Nike, The Economist and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.

To submit work for our Creative Works section, fill out this online form.

: 'iPhone 11 and Apple Watch Series 5 launch campaigns'

Agency:
Client:
Date: September 2019
With a flurry of hype, Apple introduced its new products at its Apple Special Event, and with it came fresh campaigns for its new iPhone 11 and Apple Watch Series 5.
The iPhone 11 film shows graphic examples of the phone’s new capabilities, including its new dual camera, faster chip, all-day battery life, higher-quality video and tougher exterior.
It starts with the familiar alarm, waking up an iPhone 11 user, then slams in with the pulsating song Brazooka by NVDES as we see the phone getting knocked around in a car and by a cat to show the toughness of the thicker glass and case. The dual camera is next, showing the ultra-wide pics it can get. It gets dunked under water and iced coffee next to display its water resistance up to two meters for 30 minutes.
High-quality video, including slow motion selfies (already being called a ‘slofie’) is shown next, plus faster and better Face ID, faster chip for gamers and video viewers, a new night mode for photos and a new retina display.
The iPhone 11 Pro got its own video. The approach is more techy in nature, describing its features in detail – like the stainless steel structural band with a touch 3D glass pack, making it the toughest iPhone to date, one that is durable, dust and water-resistant. It also calls out the A13, which it claims is the fastest chip ever in a smartphone, plus a triple camera.
The Apple Watch Series 5 ad is much like the iPhone 11 ad, showing how the list of features, chronicling everything from time telling to helping people stay active, healthy and connected, makes sense for everyday wear.
A touching film was also released at the Apple Special Event to highlight the Series 5 watch and how it has affected real people. A series of people are viewed on a video story they recorded about life-changing events that were called out by their Apple Watches. One man states that his watch called the ambulance and his wife after he collapsed during a run, while a woman states that the watch found something wrong during her pregnancy. Another man, who is deaf, states how his watch informs him when his son wakes up, while a father uses the watch to help with his autistic son’s anxiety.
Credits:
 
Tags: United States
 
 
 
 
 
 
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: 'The Invention Age'

Agency:
Client:
Date: September 2019
This is the Invention Age, and over 30 years of Qualcomm’s mobile leadership has led to it. To celebrate this new age and inspire the next generation of inventors, Qualcomm put technology in student’s hands in a uniquely creative way.
To welcome the arrival of the Invention Age, McCann New York worked with Qualcomm to draw on Qualcomm’s long-standing partnership with First, a non-profit organization that engages kids in exciting, mentor-based, research and robotics programs that help them become science and technology leaders, to bring a diverse team of young competitors together to create an all-new Rube Goldberg Machine.
The hero spot features the STEM kids presenting the mesmerizing mechanical masterpiece in action, and shows that when collaboration and creativity meets Qualcomm Snapdragon technology, we can accomplish anything. The machine works it’s magic to ultimately spell out “Welcome to the Invention Age,” with dominoes.
In addition to partnering with the San Diego First Tech Challenge Chapter, Qualcomm and McCann New York also worked with domino art influencer Lily Hevesh and chain reaction machine influencer Steve Price to help build out the Snapdragon-powered machine.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Qualcomm
Liya Sharif, Senior Director of Marketing
Kevin Wakefield, Director of Marketing
Julie Yamamoto, Content Marketing Lead
Garrett Ponder, Senior Manager of Marketing
Steve Sanders, On-Site Director
Stephanie Harris-Uyidi, Media Producer
Angela Baker, Director of Corporate Responsibility
Natalie Dusi, Corporate Responsibility Staff
Rajan Mistry, Staff Engineer
Tony O’Connor, Senior Manager, Analyst Relations
 
McCann NY
Sean Bryan, Co-Chief Creative Officer
Thomas Murphy, Co-Chief Creative Officer
Mat Bisher, EVP Executive Creative Director
Dov Zmood, VP Creative Director
Andre Massis, VP Creative Director
Jake Schiappa, Art Director
Jack McNamara, Copywriter
Chance Bassett VP Executive Producer
Gabrielle Levy, Producer
Dan Gross, Music Producer
Chioma Aduba, Executive Account Director 
Dana McCullough, VP Account Director
Amanda Rousseau, Account Supervisor
Noah Helgenberg, Assistant Account Executive
Sam Chotiner, SVP Global Strategy Director
Will Zweigart, VP Content Strategy
 
Craft NY
Lia Kastrinakis, Editor
Christian Maggiore, Post Producer
 
UHD Media
Sean Hunter, Producer
Tags: United States
 
 
 
 
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: 'Free to Be'

Agency:
Client:
Date: September 2019
Partnering with London-based creative agency Grey, Zalando’s AW19 campaign tells the emotionally engaging story of those who choose to be who they want to be and wear what they want to wear, free of judgment.
Zalando’s ‘free to be’ commercial was directed by British director, Georgia Hudson, known for her work with the likes of Nike, Under Armour and P!nk. Ripping open a Zalando box, the commercial begins with alopecian model Alice Hurel and an empowering voice-over that carries the story on to teen ballet dancer, Leroy Mokgatle, dancing through the streets of Lisbon. Next, curve model, Felicity Hayward shows just how big she can be, stepping out of an out-of-home ad. Supermodel and activist Adwoa Aboah finds her space in a chaotic world, while Rain Dove challenges gender norms, free to be multiple versions of themselves. The voice-over tells a liberating manifesto and finishes the commercial reminding every customer to be free to be yourself, always. The campaign imagery shot by London-based photographer, James Pearson-Howes, captures freedom in movement and energy while bringing in more free to be personalities, including body positivity activist, Emily Bador and Frances Dunscombe who started modeling at 82. 
The TV commercial is the editorial centerpiece of the campaign and is further translated into print, out-of-home and Zalando-owned channels. With this campaign, Zalando uses social channels like TikTok, Twitch, YouTube and Instagram in the media mix. The campaign will be live on the Zalando hub (Zalando.com) from 11 September 2019, with the commercial launching on TV on 15 September, 2019. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Director Marketing Strategy & Campaign: Jonny Ng
Campaign Management: Marie Frickel, Claudia Gebhardt & Abiola Muritala 
Account Management: Paul Dombek, Naomi Scholz, Linnéa Södergran
Creative Agency: Grey London 
Film Director: Georgia Hudson
Photographer: James Pearson-Howes
Tags: Europe
 
 
 
 
 
 
 
 
 
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: 'Fashion's Dirty Little Secret'

Agency:
Client:
Date: September 2019
Arch & Hook, the world’s only sustainable hanger brand has worked with Ridley Scott Creative Group to create a new film entitled Fashion’s Dirty Little Secret, which has launched at London Fashion Week.
The film raises awareness of hanger pollution in the fashion industry and stars Model Mafia activist Nimue Smit who wears designs by the sustainable couturier, Ronald Van Der Kemp.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FASHION’S DIRTY LITTLE SECRETARCH & HOOK FILM PRODUCTION RSA FILMS,RIDLEY SCOTT CREATIVE GROUP
Executive Producer/Managing Director Ross Plummer
Written by Anne Bas,John Filipe
DirectorJohn Filipe
Producer Pavel Ananich
Director of Photography Maxime Desmet
Production Design & Art Direction Dayléne Kroon, Desireé Brands
Styling Jeroen Kamphorst
Makeup Yvonne Nusdorfer 1st
AD Damien Hope
GafferJoris Hetsen
Grip Bjorn Schumacher
Pyrotechnics Pyro4Production
Assistants Simon Schellevis, Carlota Ganduxe, Zoé van Horenzeggen
TALENT
Actress Nimue Smit
Voice Over Artist Katty Heath
Dress Designer Ronald van der Kemp
EDIT
Editor Rigel Kilston–Splash Studios
MUSIC & AUDIO POST
ComposerJesse Koolhaas
Sound DesignerJesse Koolhaas Audio Post company Mystic Brew
POST PRODUCTION FlamePablo Navarro 3D Artists Robbert Lubken, Mick Krikken 2D Artist Guido van Rijbroek Colorist Didier le Fouest, Kevin Kimman Managing Director Marc Kubbinga Post Company Hectic Electric
Tags: UK
 
 
 
 
 
 
 
 
 
 
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: 'Order'

Agency:
Client:
Date: September 2019
After one of the most momentous weeks in Parliamentary history there is no better time to enjoy The Economist’s insightful analysis of where this leaves the Brexit process and Boris Johnson’s premiership. This timely ad from the Economist playfully uses John Bercow’s iconic language to encourage new readers to sign up to discover what’s really going on in Westminster.
The ad will run across Facebook, Instagram and Twitter.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Agency: Proximity London
Art directed by John Treacy. Copy by Jason Cascarina
Tags: UK
 
 
 
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: 'We Are Nurses'

Agency:
Client:
Date: September 2019
The NHS has launched its latest recruitment push in its 'We Are the NHS' series, targeting students, in a drive to up enrollment numbers. 
Dovetailing with a return to high school for final year pupils, the third 'We Are the NHS, We Are Nurses' campaign aims to talk to teenagers who are about to choose their degrees. It also targets career switchers considering going into nursing. 
Similarly to the previous campaigns, the film features real nurses working in real hospitals, including those working in mental health, district nursing, A&E and learning disabilities.
This real window behind the scenes to the UK's national health service showcases the huge range of opportunities nursing can offer.
The campaign will run throughout September and October across TV, radio, social, OOH. MullenLowe Open is handling CRM and MullenLowe Profero was responsible for the website.
Credits:
 
Tags: UK
 
 
 
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: 'Listen Like You Used To'

Agency:
Client:
Date: September 2019
In a bid to set tongues wagging, Spotify's 'Listen Like You Used To' campaign works to conjure up nostalgia for tracks of music's past. 
Created by Who Wot Why, the campaign features a series of quirky, cultural creatives that hark back to well-loved music, targeting an audience of listeners who grew up from 1979 to 1999. 
Through clever wordplay of classic lyrics, artists and track names, the bold ads aim to remind passers-by that while life may change, classic songs remain the same. 
The ads cover a variety of genres including the English reggae band UB40, American alternative rock band The Smashing Pumpkins and pop darlings - The Spice Girls. 
One creative harks back to 1979, when The Clash released their apocalyptic and politically charged song - 'London Calling.' Fast forward 40 years where 'conference calling' is the sad reality. 
Another ad references the UK's party past, with Happy Monday's '24 Hour Party People.' Drug fuelled nights at Manchester's Hacienda was the norm back then, now in 2019 the ad modifies the name of the classic song and the subsequent 2002 movie, to say 'you're 2-4 hour party people.' 
Credits:
 
Tags: UK
 
 
 
 
 
 
 
 
 
 
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: 'Feed Your Entitlement'

Agency:
Client:
Date: September 2019

SkipTheDishes’ popular and award-winning campaign featuring “honourary Canadian” Jon Hamm is back.

Building on the relationship between Canadians and Skip (as Canada’s most-used food delivery app), the new creative stars Hamm doubling-down on his “Canadianness”, accompanied by his trusted assistant and confidante Brandon (played by actor/comedian Monty Geer)

Credits:
 
Tags: Canada
 
 
 
 
 
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