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Onitsuka Tiger picks Agenda21 as lead European digital media agency

Japanese footwear brand Onitsuka Tiger has appointed Agenda21 as its principal European digital media agency.

Handling all of its performance marketing, it has been tasked with overseeing digital strategy and media including paid social, paid search, search engine optimisation and data analytics.

Discussing the appointment, Adrien Kunz-Aubert, general manager at Onitsuka Tiger said: “Onitsuka Tiger is repositioning itself as a global premium Japanese fashion brand. In order to further push our digital growth and get our brand out there, Agenda21 will assist us in all performance marketing activities. 

“Bringing in our new direct-to-consumer approach, we’ll start to have a bigger reach on digital channels promoting our stores, websites and brand itself.”

Adding to this, Neil Collins, managing director, at Agenda21 said: “We’re so excited Onitsuka Tiger has chosen to work with Agenda21. It’s a really great brand, with a strong heritage. We’re really looking forward to working closely with the Onitsuka Tiger team to achieve the big ambitions they have for the brand’s future across Europe.”

Agenda21 were appointed following a competitive pitch process to help distinguish Onitsuka Tiger from sister brand ASICS.

Featured by The Drum

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