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Channel 4 joins the Global Climate Strike

Channel 4 will do a social media walkout and create a weather takeover action plan to reduce its environmental impact as it joins the Global Climate Strike.

The Global Climate Strike is an invitation for climate strikers to take to the streets and demand an end to fossil fuels to ensure climate justice for everyone. Hundreds of strikes will be happening simultaneously across the country ahead of a UN emergency climate summit in New York. 

As part of the walkout, Channel 4 will disrupt its evening weather report with a special takeover today (Friday) and Channel 4 and E4’s key social media accounts will stand alongside young people in the UK and go on strike from 9.30am until 5.30pm, after the last post at 9.29am to signal the walk-out.

The channel has further taken steps to become more environmentally conscious by committing to 100% renewable energy supplies from March 2020 and maintain its promise to zero waste going to landfill , single use, unrecyclable plastics will be removed wherever possible from its Horseferry Road HQ canteen and the channel will also publish its first environment plan in 2020 with a view to becoming a carbon neutral business

Channel 4 CEO Alex Mahon said: “Global Climate Strike is a massive event initiated by young people around the world and it’s right that Channel 4 marks this momentous event as the UK plays its part. This is about us acknowledging what is of uppermost concern to young people, our core audience.” 

Channel 4’s chief of staff Lynette Huntley, leading the broadcaster’s environmental action plan, said: “As well as taking action ourselves and setting out a long-term action plan, we are committed to working in partnership with others in the sector to harness the power of creativity in tackling this massive global challenge.” 

Social media agency, Media Bounty, too plans to join the Global Climate Strike.

Featured by The Drum

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