Singapore-based visual marketplace Pixerf has collaborated with Go-Jek to expand its presence in Indonesia.
As part of the collaboration, Pixerf has rolled out a Musuem of Hacks initiative with the aim to enhance their #lifehacks (or locally known as #pastiadajalan) campaign with photographers to evolve their quality and reach of submissions.
The campaign calls on local photographers to submit their photographs and prominent local photographers like Gathot Subroto, Nicky Gunawan, NIky Tanjung and Silva Sandiarini were also roped in. They also judged the submissions and announced the winners.
Sa’at Ismail, CEO, Pixerf said: “This partnership with one of Indonesia’s top brands was an excellent way for us to engage with the local photography community and officially launch Pixerf in country. Pixerf has always viewed Indonesia as both a key market and partner for our growth in Southeast Asia, and extend our benefits as a visual community and marketplace to both visual creators who are looking for more opportunities and for businesses looking for authentic Asian content. While this is the first, it won’t be the last partnership we will be embarking on in Indonesia."
The Drum previously spoke with Sa'at about how can brands avoid whitewashing in ads for Asian audiences.