Search: the new customer journey

A DrumCast, run by The Drum, in partnership with Yext, will get you up close and personal with the future of search. Hosted by The Drum, it will feature Yext managing director, Northern Europe, Jon Buss and special guest speaker from Diageo, the senior technology and innovation manager, Peri Antoniou.

The future of search will define the future of marketing. Today, customer journeys with a brand begin with a question, not just a keyword. Search itself has evolved from desktop to mobile to now voice devices and virtual assistants. The combination of advanced artificial intelligence (AI), machine learning and the rise of mobile adoption has radically altered consumers’ expectations of what search can deliver. How are brands responding to this evolution to uncover new insights and provide a whole new level of personalisation?
 

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Featured by The Drum

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