Ad industry veteran Colin Gottlieb has joined LabBible Group’s strategic board to help it sell and deliver its substantial scale and creative solutions to brands.
Back in May, Gottlieb stood down from leading Omnicom Media Group EMEA to move to an advisory role. The 58-year-old helped build agency OMD after it acquired his group, Manning Gottlieb Media, in the 90s.
He will work with LadBible founders Arian Kalantari and Solly Solomou for three days each week.
In an email to staff, Solomou said: “We’ve done a good job of working with agencies and clients to provide access to [our] audience in a voice that our audience understands. Colin will be getting hands on with clients and our approach around this working closely with us the commercial and creative teams.”
This comes almost one year after LadBible acquired viral rival Unilad. The combined outfit reaches 120 million people on social media and is regularly among the top social video producers.