VaynerMedia Singapore has appointed VJ Anand as its executive creative director and senior vice president (SVP) as it seeks to expand its business in Asia Pacific.
Anand will oversee the agency’s creative product in the APAC region and report to Avery Akkineni, head of VaynerMedia Singapore.
Prior to this, Anand was senior vice president (SVP) of creative at Indonesia’s ride-sharing startup, Go-Jek, where he worked with its creative agency BLK J to create thinly-veiled digs at Grab in OOH ads to announce the full roll-out of its app.
He entered the advertising industry in 2002 with Ogilvy in Malaysia and worked his way up, joining the likes of Havas, TBWA, BBDO and Cheil along the way.
Anand assumes his role at VaynerMedia Singapore from November 2019.
Gary Vaynerchuk, chief executive officer and co-founder of VaynerMedia said: “The Asia Pacific region is an important market for our clients, therefore it was imperative to establish our presence here. Our Singapore office is growing and VJ is a key hire as we continue to scale our business in the region.”
Akkineni added: “We are already seeing exciting traction in Asia. The addition of VJ, who is an amazing creative leader with extensive traditional agency experience, allows us to accelerate and uplevel our creative capabilities to complement our media services. We’re intent on building a unique regional office - recruiting digital natives from across Asia-Pacific to give us diverse perspectives for better thinking. VJ is a critical part of the founding team, and we couldn’t be more excited to officially welcome him on board.”
The Drum earlier spoke with Vaynermedia’s chief media officer Jeff Nicholson who said that transparency and talent will establish its business in Asia Pacific