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Los Angeles LGBT Center video highlights family acceptance on National Coming Out Day

What’s Love? Part 1 -- Los Angeles LGBT Center – National Coming Out Day

The Los Angeles LGBT Center has created a powerful video highlighting how family acceptance is critical to the mental health and well-being of LGBTQ+ youth.

The video, created by agency RPA and directed by Station Film’s Lena Beug, uses an emotional cover of a Tina Turner’s What’s Love Got to Do With It? performed by Rose Cousins (the use of which was donated by the publishers), as the propelling theme.

The video puts parents at the center of the conversation around coming out and tells the story of teens who aren’t afforded the luxury of ‘stereotypical’ teenage heartbreak at the hands of an unrequited crush or being left out of the “cool kid” club at school.

Their heartbreak is the disappointment and rejection of their parents, shown in the sadness and hurt in their eyes.

In the second part, the tone is more upbeat, as parents are shown being accepting and loving of their children through the coming out process.

The video will live on the Los Angeles LGBT Center’s social channels and through donated media will be promoted on Twitter and shared by Team Liquid. It will also air in select theaters throughout Los Angeles as well as on various TV and donated digital placements. Additionally, the Los Angeles LGBT Center will post behind-the-scenes videos featuring cast members’ coming-out stories.

: 'What's Love?'

Agency:
Client:
Date: October 2019
National Coming Out Day is 11 October, and even though acceptance of the LGBTQ+ community has come a long way, coming out is still a big deal and not an easy process. The Los Angeles LGBT Center has created a powerful video highlighting how family acceptance is critical to the mental health and well-being of LGBTQ+ youth.
The video, created by agency RPA and directed by Station Film’s Lena Beug, uses an emotional cover of a Tina Turner’s What’s Love Got to Do With It? performed by Rose Cousins (the use of which was donated by the publishers), as the propelling theme.
The video puts parents at the center of the conversation around coming out and tells the story of teens who aren’t afforded the luxury of ‘stereotypical’ teenage heartbreak – heartbreak at the hands of an unrequited teenage crush or being left out of the “cool kid” club at school. Their heartbreak is the disappointment and rejection of their parents, shown in the sadness and hurt in their. In the second part, the tone is more upbeat, as parents are shown being accepting and loving of their children through the coming out process.
Credits:
 
 
Client: Los Angeles LGBT Center
Director of Marketing & Communications: Kelly Freter
Director of Strategic Initiatives: Alan Acosta
 
Agency: RPA
 
SVP/Chief, Creative Development: Jason Sperling
CD/Copywriter: Krystle Mullin
CD/Art Director: Ariel Shukert
SVP/Director of Video Production: Isadora Chesler
Associate Digital Producer: Wynt Curliano
VP, Director Business Affairs: Maria Del Homme
Business Affairs Manager: Bianca Villasenor
Account Supervisor: Tyler Brockington
Manager, Digital Strategy: Hanna Samad
Supervisor, Digital Strategy: Tyler Sweeney
Intern, Digital Strategy: Hannah Messner
Intern, Art Direction: Ashley Cardwell
VP/Director, Public Relations: Britt McColl
Public Relations Supervisor: Sara Morgan
 
Production Company: Station Film
Director: Lena Beug 
Executive Producer: Caroline Gibney
Line Producer: Julie Lee
DP: Wyatt Troll
Casting Director: Shane Liem 
 
Editorial: Union Editorial
Editor “What’s Love”, NY: Christopher Huth
Executive Producer, NY: Caryn Maclean
Senior Producer, NY: Susan Motamed
Assistant Editor, NY: Jean Taylor Cassidy
Senior Producer, NY: Logan Aries
Graphic Artist, LA: Mannix Rickenbacher   
Online Artist, LA: Carolyn Woods  
Sound Engineer Mixer, LA: Milos Zivkovic
“BTS/Auditions Social Contentl” Editor, LA:
Managing Partner: Michael Raimondi
Executive Producer, LA: Joe Ross 
 
Telecine: Electric Theatre Collective
Telecine Artist, UK: Ruth Wardel
Colour Producer, UK: Oliver Whitworth  
Executive Producer, LA: Kate Hitchings
 
Singer/Performance: Rose Cousins
 
Publishers/Songwriters:
“What’s Love Got to do with it?” Terry Britten‎ & ‎Graham Lyle
Tags: United States
 
 
 
 
 
 
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