| posted by

HBO, Kraft, McDonalds, Nike, Sony: full list of The Drum Social Buzz Awards 2019 finalists

HBO, NatWest, Kraft, Pizza Hut, Wendy's, Burger King, Boost Drinks, Superdrug, Three, Diageo, Sony, Ralph Lauren, Skoda, Nike, Lynx, Sky, Red Bull, McDonalds, and KFC are some of the brands who have made the shortlist for The Drum Social Buzz Awards 2019.

Everyone claims to ‘do social media’ but the experts know that it takes so much more in the way of creativity, innovation and smart planning, to get results. These awards were created to celebrate those who were pushing boundaries and cleverly using social as part of the overall marketing mix.

Chaired by Steve Hatch, vice president for Facebook Northern Europe, the judging panel consisted of experts from Hill+Knowlton Strategies, FleishmanHillard Fishburn, Seen Connects, Diageo, Jaywing, Disney, Charlotte Tilbury, Splendid Comms, Jellyfish, Vogue, BrewDog, Zenith, Essence Global, Media Monks, Fifty Digital, Accenture Interactive, UKTV, Saatchi & Saatchi, BBH, Foxtons, Immediate Future, Tribal Worldwide London, Brave & Heart, Publicis Poke, and Leo Burnett.

The awards show will take place at the London Marriott Grosvenor Square Hotel, November 27. This black-tie ceremony attracts hundreds of guests from the industry to celebrate the winners and finalists. Tickets are available to purchase here.

Social Buzz Rising Star

  • Ben Jeffries, Influencer
  • Katy Lowe , Passion Digital
  • Megan Edwards, Battenhall
  • Robert Neander, Spin Brands

Community Manager of the Year

  • Annalisa Wilson, Things Unlimited
  • Hunter Skipworth, Agency:2
  • Olivia Wedderburn, TMW Unlimited

In-House Client Team of the Year

  • EY Global Social Media team
  • EY Social Media Team
  • Innocent drinks
  • Transamerica

Social Media Agency or Team of the Year

  • Battenhall
  • Fifty Digital
  • Jungle Creations
  • Kairos Group
  • Mindshare UK
  • The Goat Agency
  • Wolfgang Digital

Most Effective Use of Twitter

  • Cisco for Cisco Live
  • Engine Creative and Content for HBO
  • EY at the World Economic Forum Annual Meeting
  • M&C Saatchi for NatWest
  • Starcom powered by Performics for Kraft Heinz UK
  • Tangerine Communications for Pizza Hut Restaurants
  • VMLY&R for Wendy's

Best Use of Facebook

  • Ginga for Burger King
  • Hatch Communications for Boost Drinks
  • Merkle EMEA for Superdrug
  • Mindshare UK for Three Mobile
  • On the Tools for Scruffs Workwear
  • We Are Social for Diageo
  • Wilderness for Discovery UK

Best Use of Snapchat

  • Fetch Media for Unite Students
  • Manning Gottlieb OMD for Sony Pictures UK
  • Merkle EMEA for Reed.co.uk
  • Ralph Lauren for Polo Ralph Lauren - Wimbledon Campaign
  • Spinnaker London for Sony Pictures UK Releasing

Most Effective Use of Group or Community

  • AnalogFolk for Nike
  • Ogilvy for Skoda UK
  • The Open University for '50 Words for 50 Years'
  • VMLY&R for Wendy's

Most Effective Use of Imagery

  • Fifty Digital for IAAF - International Association of Athletics Federations
  • Ogilvy for Lynx/Axe
  • RAPP UK for Newell - Parker Pen

Most Effective Use of Video

  • 33Seconds for Sky Atlantic
  • Goodstuff, The Outfit for Ecover
  • Gravity Global for Embraer
  • Havas Media Group for Hennessy V.S
  • Havas Media Group for NOS
  • Mediacom Beyond Advertising for Dell
  • RAPP UK for PokerStars
  • RAPP UK for The Open University
  • Toyota for Discovery Education
  • WATConsult for Suicide Prevention India Foundation

Best Use of Live Video

  • Drum OMG, PHD for Hewlett Packard - OMEN by HP
  • Havas Media Group for NOS
  • Melody VR for The World's First Ever Music Festival in Live VR
  • TH_NK for Vue Entertainment
  • The Clerkenwell Brothers for MultiStory Media
  • Wolfgang Digital for Red Bull

Largest ROI from a Social Media Campaign or Strategy

  • Ginga for Burger King
  • Hey Honey, Dept Agency B.V., GoSpooky for JBL
  • Kairos Group for KFC
  • Mindshare UK for Three Mobile
  • Ogilvy for Boots UK
  • Precis Digital for Comwell Hotels
  • Zenith Media for Rekorderlig - Molson Coors

Low Budget

  • Great State for The Royal Marines
  • Havas Media Group for Movimiento Superaçao
  • Manning Gottlieb OMD for Starbucks
  • O2 UK Telefonica UK Limited for Turn The O2 into The O3
  • Ogilvy for Lynx / Axe
  • The Leith Agency for Irn-bru
  • The Open University for '50 Words for 50 Years'
  • Twentysix for Yorkshire Tea
  • WATConsult for Racold by Aristion Thermo

Best Use of Social Media Advertising

  • Havas Media for Britain's Beer Alliance
  • Lida for Christie's
  • Mindshare UK for Three Mobile
  • Ralph Lauren for Polo Ralph Lauren - Wimbledon Campaign
  • RAPP UK for PokerStars
  • TMW Unlimited for Simple Skincare
  • Zenith Media for Rekorderlig - Molson Coors

Most Innovative Use of Social

  • Drum OMG, OMD for McDonald’s UK&I
  • Havas Media Group for Movimiento Superaçao
  • Ogilvy for Boots UK
  • Ralph Lauren for Polo Ralph Lauren - Wimbledon Campaign
  • VMLY&R for Wendy's
  • Weber Shandwick for Chevrolet
  • Weber Shandwick for Chevrolet

Best Social Media Customer Service Strategy/Campaign

  • Being Brilliantly Brutal for Huel
  • Cisco for Cisco Live 2019 San Diego
  • Cisco Systems, Inc for Cisco SocialBridge
  • Things Unlimited for Danone

Best Socially Responsible Initiative

  • Havas Media Group for Movimiento Superaçao
  • ITV for Lorraine
  • Lime Pictures for Hollyoaks (Lime Pictures)
  • Mindshareworld UK for Unilever -Ben and Jerry's
  • RPA for American Honda Motor Co., Inc.
  • RPA for Unicef
  • WATConsult for SBI Life Insurance

Best FMCG/Consumer Goods Social Media Strategy/Campaign

  • 1000heads Ltd for Google UK
  • Elvis for Mondelez
  • Helen & Gertrude for Bausch + Lomb
  • PHD UK, Fuse for Burt's Bees
  • TMW Unlimited for Raffaello
  • TMW Unlimited for Simple Skincare
  • We Are Social for Diageo
  • Zenith Media for Rekorderlig - Molson Coors

Best Travel/Leisure/Sports Social Media Strategy/Campaign

  • AnalogFolk for Nike
  • Ginger Juice for South African Tourism
  • Goodstuff for The Gym Group
  • Hatch Communications for Rugby League World Cup 2021
  • Ogilvy for Škoda
  • Talent Village for Gymshark
  • W Series for Rethink Racing
  • We Are Social for Diageo

Best Public Sector Social Media Strategy/Campaign

  • Great State for The Royal Marines
  • Manning Gottlieb OMD for FCA (Financial Conduct Authority)

Best Retail/E-Commerce Social Media Strategy/Campaign

  • January Digital for David's Bridal
  • Lida for Christie's
  • Mindshare UK for Three Mobile
  • Ogilvy for Boots UK
  • PMG for Old Navy

Best Charity or Not For Profit Social Media Strategy/Campaign

  • Battersea Dogs & Cats Home for Giving Rescue a "Boost"
  • Discovery Education, USC Shoah Foundation for Teaching with Testimony
  • Drum OMG for Anthony Nolan
  • Havas Media Group for Movimiento Superaçao
  • RAPP UK for The Open University
  • Spinnaker London for Parkinson's UK
  • Tug Agency for WWF

Best Financial Sector Social Media Strategy/Campaign

  • NatWest for Exposing the secrets of ATM scams
  • Electric Robin for Natwest
  • M&C Saatchi for NatWest
  • PHD UK for HSBC UK
  • Starcom powered by Performics for Visa UK
  • Transamerica for Transamerica Writes Their Next Chapter on Social Media
  • Wolfgang Digital for Zurich
  • Zenith Media for NatWest

Best B2B Sector Social Media Strategy/Campaign

  • Barclaycard for Barclaycard Business
  • Cisco for Cisco Live
  • Gravity Global for Embraer
  • OST Marketing for Sage
  • The Crocodile for Volvo CE
  • Transamerica for Transamerica Writes Their Next Chapter on Social Media
  • True for Rockwool

Best Automotive or Transport Sector Social Media Strategy/Campaign

  • Discovery Education, Toyota for TeenDrive365
  • Eightydots GmbH for BMW Group.
  • Hey Honey, The & Partnership London for JBL
  • Rokkan for Cadillac
  • TMW Unlimited for LNER

Best Integrated Campaign

  • Elvis for Mondelez
  • Greggs, Splendid Communications Ltd, Red Havas for The Greggs Vegan Sausage Roll Launch
  • Havas Media Group for Advance / Affinity Petcare
  • Havas Media Group for Hennessy V.S
  • Initials for Puerto de Indias
  • Karmarama for Plusnet
  • TMW Unlimited for Simple Skincare
  • WATConsult for SBI LIfe Insurance

Best User-Generated Content

  • AnalogFolk for Nike
  • Big Group Limited for Mastercard UK & Ireland
  • EY for #BetterQuestions at Cannes Lions
  • JC Social Media for Salts Healthcare
  • Manning Gottlieb OMD for John Lewis & Partners
  • Red Consultancy for Huawei UK
  • The Open University for '50 Words for 50 Years'

Best Social Stunt

  • O2 UK Telefonica UK Limited for Turn The O2 into The O3
  • Tangerine Communications for Wavin UK / Hep2O

Best Viral Campaign

  • Engine Creative and Content for HBO
  • Drum OMG, OMD for McDonald’s UK&I
  • Havas Media Group for Domino's Pizza
  • Influence Digital for Ministry of Sound
  • Jungle Creations for OMD UK and Hasbro

Best Social Event

  • Cisco for Cisco Live
  • Comic Relief for Red Nose Day 2019
  • Havas Media Group for Domino's Pizza
  • Hey Honey, Dept Agency B.V., GoSpooky for JBL
  • Initials for Puerto de Indias
  • OST Marketing for Salesforce
  • RAPP UK for Virgin Media
  • Total South Africa for #FlipTheSwitch

Most Effective Use of a Chatbot

  • Cubaka, Manning Gottlieb OMD for Virgin Trains
  • Merkle EMEA for The Body Shop
  • Sven for Teleperformance Philippines

Find out more details and where to buy tickets for the event on The Drum Social Buzz Awards homepage.

Partners of these awards are Hootsuite and Winmo.

Related Award

Featured by The Drum

1