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SATS launches travel app aimed at group travel

SATS Ready To Travel - The Next Timers - Inspiration

SATS, the chief ground-handling and in-flight catering service provider at Singapore’s Changi Airport, has launched a travel app called Ready To Travel aimed at group travellers.

The app will feature a collaborative itinerary planning feature designed to solve the usual headaches that come with group trips.

SATS has worked with its creative agency Govt to promote the launch with a series of social videos called The Next Timers. The series follows a group of friends who always end up putting off their travel plans, with the app playing a role in turning their plans immediately into action.

“Though we are still in the early launch stage for Ready To Travel 2.0, we have seen good success so far with the recent brand launch and social engagement efforts. In fact, Ready To Travel just won the Best Travel App at the TripZilla Excellence Awards 2019,” said Keith Loke, the head of marketing for Ready To Travel and consumer services at SATS.

“Ready To Travel aims to be the #1 digital platform to enable group travel planning, and is in line with SATS' vision to connect Asia travellers, especially the fast-growing millennial and free-independent travellers in the region. It has been a valuable partnership with GOVT where the agency team has brought positive energy, understanding of the emerging traveller market and e-commerce industry insights. We are excited for what's to come in 2020."

SATS added that it is planning to continue an aggressive push of the app in 2020, with more engagements in the pipeline, as well as a larger and multi-channel campaign is still in the process of being rolled out.

: 'Ready To Travel'

Agency:
Client:
Date: November 2019
SATS has made its first foray into the B2C landscape with the launch of its very own travel app, Ready To Travel. The app is designed primarily to aid group travel, with a special collaborative itinerary planning feature designed to take the typical headaches that come with group trips out of the equation. Earlier in the year, the brand called for a pitch to launch the app, with GOVT Singapore being chosen as creative partners.
"We were really excited when SATS first approached us with the opportunity to pitch for Ready To Travel. SATS is already a market leader in B2B travel and we are looking forward to be their agency partner in expanding into the B2C segment, which possesses great growth potential especially in today's digital travel economy,” said Min Mei Foong, Senior Account Director at GOVT.
As part of a larger, multi-channel campaign that is still in the process of being rolled out, the agency first launched with a series of entertaining social videos called The Next Timers. The series follows a group of friends who always end up putting off their travel plans, with the app of course playing a role in turning Next Time into Right Now.
"Though we are still in the early launch stage for Ready To Travel 2.0, we have seen good success so far with the recent brand launch and social engagement efforts. In fact, Ready To Travel just won the Best Travel App at the TripZilla Excellence Awards 2019. Ready To Travel aims to be the #1 digital platform to enable group travel planning, and is inline with SATS' vision to connect Asia travellers, especially the fast growing millennial and free-independent travellers in the region. It has been a valuable partnership with GOVT where the agency team has brought positive energy, understanding of the emerging traveller market and e-commerce industry insights. We are excited for what's to come in 2020." said Keith Loke, Head of Marketing, Ready To Travel, Consumer Services, SATS.
SATS is planning to continue an aggressive push of the app in 2020, with more fun engagements in the pipeline.
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