Agency Sid Lee has named Cam Levin as its chief creative officer of Sid Lee USA. He will be responsible for the company’s three US offices in Seattle, New York and Los Angeles.
The agency states that Levin’s promotion is “instrumental in bringing together the collective creative talents of the firms within Sid Lee USA, which include Digital Kitchen, Infrared, Red Peak, Hornall Anderson and Sid Lee itself”.
Levin brings over 20 years of international experience in entertainment, advertising, communications and design to the role.
"He’s a compassionate, understated and thoughtful leader with a real touch for the craft of our work,” said Sid Lee USA chief executive Andy Bateman, who joined Sid Lee from Deloitte in May. “But he also brings a flair to our work that gives it its epic storytelling nature – and that’s so much of what I’m learning Sid Lee is about. What I like most about Cam is that he’s a maker with creative dexterity across concept through production in campaigns, marketing, live-event activations, program promotion, video, social and brand design.”
As a member of Sid Lee USA’s leadership team, Levin will represent all the creative work and be the standard bearer for the core of the agency’s business – creativity.
“I’m incredibly excited to be joining Sid Lee’s amazing creative culture, to help bring together and support the awesome breadth of talented and passionate thinkers and makers we have across all the offices in the States, to help shape what it means to be a next-generation creative company, and to elevate our work to incredible, fresh and iconoclastic heights,” stated Levin.
Levin’s awards include Promax Awards, Dodifferent Awards, shortlists at Cannes Lions, and the UK’s M&M Global Awards. He has worked in TV and entertainment for MTV and Vice and in advertising for brands like Guinness, Adidas and Mini, and has written for and directed Justin Timberlake, Tom Cruise and Sacha Baron Cohen’s Borat character.