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Creative Works: featuring Timberland, Renault, Tesco and more

Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work from brands like Renault, Tesco, Timberland, Nike and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.

If you're looking for the latest Christmas campaigns, see our constantly-updated roundup here.

To submit work for our Creative Works section, fill out this online form

: 'Your City, Your Nature'

Agency:
Client:
Date: November 2019
Pereira O’Dell has launched a new campaign for renowned outdoor retailer Timberland. Earlier this year, Timberland announced its new global platform, “Nature Needs Heroes.” Pereira O’Dell leveraged the Nature Needs Heroes platform and commitment to a greener world to help Timberland reach a young, urban, and fashion-conscious audience. In concepting the campaign, Pereira O’Dell aimed to help recontextualize the meaning of “nature.”
The creative presents community as a form of nature, honing in on seven key cities. It features a handful of artists, each one representative of a different city across the U.S. and Europe: Joey Purp from Chicago, Radamiz from New York City, Andrea Valle from Philadelphia, Che Lingo from London, Abby 6ix from Milan, Luidji from Paris, and Kwam. E. from Hamburg. The artists, for the most part, remain up-and-coming talents without hundreds of thousands of followers, allowing for intimate access into their lives, work, and communities. In each video, the featured artist tells an inspiring story about his or her local impact. We feature real people leading real change. You can check out the spots here:
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Agency: Pereira O’Dell
Creative Chairman: PJ Pereira
Chief Creative Officer: Rob Lambrechts
Executive Creative Director: Nick Sonderup
Creative Director: Jake Dubs
Associate Creative Directors: Jordan Young, Rachel McElrath
Senior Art Director: Perry Morton
Managing Director: Mona Gonzalez
Brand Director: Erin Shanahan
Brand Supervisor: Tiaan De Nysschen
Executive Producer: Jon Serna
Producer: Molly Harrower
Head of Strategy: Tom Naughton
Strategy Director: John Redmond
Director of Business Affairs: Camara Price
Business Affairs: Shay Davis
Tags: United States
 
 
 
 
 
 
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: '30 Years in the Making'

Agency:
Client:
Date: November 2019
Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over 15m sold to date. As a hero model for the brand and a main flag bearer for many years, the campaign tracks the development of the Clio, with changes in culture and society over the same period. 
The 30-second, 60-second, and two-minute commercial spots set to of the iconic Oasis’ track Wonderwall, portray the story of two young friends and their shared experience of the quintessentially 90s school ‘French exchange’ and the relationship that blossoms over the following 30 years, one punctuated by each edition of the famous Clio. Bolstering the launch, the OOH campaign focuses on the progress of the car’s product features through each era of the Renault Clio.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CLIENT: Renault UK
 
ADVERTISING AGENCY: Publicis Poke
 
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
 
GROUP CREATIVE DIRECTOR: Colin Byrne
 
CREATIVE DIRECTORS: Rob Butcher, Tom Genower
 
STRATEGISTS: Miranda Ross, Calvin Lyon
 
BUSINESS DIRECTOR: Stuart Pond
 
ACCOUNT MANAGEMENT: Abby Fox, Luke Cox, Fraser Thomson
 
HEAD OF FILM PRODUCTION: Colin Hickson
 
ASSISTANT AGENCY PRODUCER: Joss Haynes
 
MEDIA BUYING AGENCY: MG OMD
 
MEDIA PLANNERS: Laura Henderson, Rach Murray
 
PRODUCTION COMPANY: Academy Films
 
DIRECTOR: Frederic Planchon 
 
DIRECTOR OF PHOTOGRAPHY: Stéphane Fontaine
 
PRODUCERS: Dulcie Kellett & Simon Cooper
 
EDITORS: Assembly Rooms
 
EDITOR: Sam Rice-Edwards
 
POST-PRODUCTION COMPANY: MPC
 
COLOURIST: Jean-Clemant Soret
 
VFX: Timo Huber
 
AUDIO POST-PRODUCTION COMPANY: Wave Studios
 
SOUND DESIGNER: Parv Thind
 
MUSIC: Soundtree
 
MUSIC COMPOSER: Luis Almau
 
MUSIC PRODUCER: Jay James
Tags: UK
 
 
 
 
 
 
 
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: 'Changing Places'

Agency:
Client:
Date: November 2019
Tesco's latest spot follows the journey of Nora and her family, as they journey up the country to visit a sick relative. 
Trapped in a body that doesn’t do what the 7 year old wants it to do, the family are faced with challenges when tackling the long journey.  Thanks to Tesco’s ‘Changing Places’ scheme, Nora and co are able to complete the trip in comfort.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Client: Tesco 
Agency: BBH London
Agency Producer: Nnena Nwakodo
Creative: Chloe Stephenson
Production Company: Black Sheep Studios
Director: Sonja Phillips
EP: Sophie Dewey
Producers: James Lowrey and Lauren Harvard
DoP: Jim Jolliffe
Editor: Nick Armstrong at Cut and Run
Sound: James Taylor at Bubble
Post: Alex Gregory at The Mill 
Tags: UK
 
 
 
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: 'Pause to Remember'

Agency:
Client:
Date: November 2019
With the help of Twitch, Mixer, and YouTube, along with some of the more recognized influencers and gamers from around the world, the ‘Pause to Remember’ campaign asks gamers to hold an online gaming cease fire that occurs during the moment of silence at 11am, on 11 November.
Prominent players such as PrismaticHub and BigTimeRob have been recruited with the goal to make this a global event. Other global players will be encouraged to pay their respects to both veterans and soldiers currently serving by sharing their efforts and support with their followers under the hashtag #PauseToRemember.
The film targeting online gamers uses war footage juxtaposed against familiar icons and sounds from the gaming world. The footage pauses as a text-over interrupts the action to remind gamers to pause to remember that war is not a game.
Working with the Legion’s presenting sponsor, HomeEquity Bank, the campaign was created by Toronto agency Zulu Alpha Kilo. Other elements include a series of public service announcements created across TV, online video, and social media. In addition, within the commercial to the mainstream audience, Ardwell “Art” Eyres, one of Canada’s oldest war veterans, was recruited to become the world’s oldest social influencer.
Credits:
 
 
 
 
 
 
 
 
 
 
Client: HomeEquity Bank
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Vic Bath, Michael Romaniuk
Writer: Dan Cummings, Jackson Kemp
Account Team: David Tremblay, Violet Karbalaei
Strategic Planner: Tim Hopkins, Sean Bell
Clients: Yvonne Ziomecki, Vivianne Gauci, Niary Toodakian
PR Agency: Provident Communications
PR Agency partners: Wojtek Dabrowski, Morgan McLellan
Media Agency: OMD
Media Agency Planners: Dwayne Mataseje, Mitchell Cornelisse
Production House: Zulubot
Director: Barbara Shearer
Production House Producer: Tom Evans, Colleen Allen
Production Assistant: Brennan Neufeld
Director of Photography: James Arthurs
Camera Operator: Cameron Roden
Location Sound: Daniel Hewett
Editing Company: Zulubot
Editor: Jessie Posthumus, Ashlee Mitchell
Colourist: Patrick Samaniego
Colour Assist: Evan Spicer
Music House: Eggplant Music & Sound
Engineer: Benjamin Spiller
Tags: Canada
 
 
 
 
 
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: 'Helden'

Agency:
Client:
Date: November 2019
Nike launches first ever Just Do It campaign for Germany
Nike believes in the unique power of sport to move the world forward. Nike's mission as a company is to bring the world together through sports, to strengthen active communities, and to create equal opportunities for all athletes*. However, Germany and many other countries are facing a challenge: kids give up any sporting activity at an alarming rate. To make sport and play regain their importance, Nike dedicates the new chapter of its Just Do It campaign, titled “Du tust es nie nur für dich” (“You never do it just for yourself”) to those communities and athletes that go beyond the next goal or medal. The campaign portrays Germany's new heroes and their inspiring stories.
Credits:
 
 
 
 
 
 
 
 
 
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Eric Quennoy, Mark Bernath
Creative Director Craig Williams, Evgeny Primachenko
Art Director Jeffrey Lam
Copywriter Alex Bower
Head of Broadcast Production Joe Togneri
Executive Producer Jaime Tan
Assistant Producer Eline De Roo
Group Account Director Kathryn Addo
Account Director Franky Wardell
Account Manager Margot Paquien
Planning Director Reid Schilperoort
Planner          Alex Janneau
Head of Comms & Digital Strategy Dani Pak
Comms Planning Director Elsa Stahura
Studio Director Lizzie Murray
Motion Designer Soren Danielsen
Lead Motion Designer Gustav von Platen
Studio Artist Noa Redero
Project Manager Caroline Kosse
Business Affairs Michael Graves, Marie Hernandez
 
FILM PRODUCTION
PRODUCTION COMPANY   
Serial Pictures x Somesuch
Director John Hillcoat
Director of Photography Philippe Le Sourd
Additional Photography Benjamin Loeb
Managing Director Seth Wilson
Producer Fran Thompson
Production Manager Hannah Fowles-Pazdro
Production Designer Marco Bittner Rosser
Costume Designer Natalie Humphries
Sports Choreography Andy Ansah
Service Company Anorak
 
EDITING COMPANY
Trim Editing
Editor  Ross Hallard, Tom Lindsay
Edit Producer Tatyana Alexandra
 
AUDIO POST 
Grand Central Recording Studios
Sound Designer/Mixer             Raja Sehgal
 
MUSIC
 
Artist / Title    
"Helden"
By David Bowie
Written by David Bowie & Brian Eno
Arranged by Hans Zimmer
Music Company         
Courtesy of The RZO Companies, Sony ATV and Universal Music Publishing
 
POST PRODUCTION 
Glassworks Amsterdam
Flame Kyle Obley
VFX Supervisor Kyle Obley
3D Darren MacPherson, Matthijs Joor
Nuke Maxence Peillon
Executive Producer Chris Kiser
Post Producer Dave Moore
 
COLOUR GRADING
MPC
Colourist Mark Gethin
Color Assist Nate Seymour
Executive Producer Meghan Lang
Color Producer Diane Valera
Tags: UK
 
 
 
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: '40 Years of the Happy Meal'

Agency:
Client:
Date: November 2019
Turner Duckworth, a global branding and design agency, has continued its partnership with fast food giant McDonald’s for a new campaign that may remind many of their childhoods. 
'40 Years of the Happy Meal' celebrates nostalgia and the Happy Meal box, which is front and center all throughout the campaign — from the logo itself, to a playful question mark that sparks conversation and intrigue, to the posters that take viewers on a journey through the years, to the iconic red box decorated in stickers from the most popular toys of the past 40 years. 
The campaign also acts as a reveal of the new Happy Meal global visual identity developed by Turner Duckworth. The refreshed look and feel features a recrafted smile inspired by the Golden Arches, a bigger focus on the iconic Happy Meal box itself, and more fun ways of engaging with partner brands.
The new designs for the Happy Meal box, along with retro toys, is in McDonald’s restaurants worldwide now. 
Credits:
 
 
 
 
 
 
Turner Duckworth
McDonald's
Tags: United States
 
 
 
 
 
 
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