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Creative Works of the Week: Unicef Canada and Boots' holiday spots

For the next few weeks, The Drum will be doubling up on Creative Work of the Week, giving campaigns from our regular Creative Works roundup and from our Christmas and holiday roundup dual billing.

From our weekly roundup, Unicef Canada managed to pull in readers for its ‘The Right to a Childhood’ campaign. The brand campaign, by Toronto-based Juniper Park\TBWA, challenges Canadians to support its global efforts to ensure every child grows up in a safe and supportive environment.

It highlights many of the rights supporting Unicef’s five brand pillars: children have the right to safe water, education, nutrition, heath and protection. But they also all have the right to run through sprinklers, read a book that could change their lives, eat their vegetables or not eat their vegetables, be healed with a hug, and even play outside without fear.

Unicef Canada has launched The Right to a Childhood, a new brand campaign that advocates for children’s rights, and challenges Canadians to support its global efforts to ensure every child grows up in a safe and supportive environment. The campaign was developed in collaboration with global Toronto-based creative agency, Juniper Park\TBWA and includes TV, OOH, social and online video content.

In 1989, The Convention on the Rights of the Childhood treaty was born and this continues to be the foundation and basis for all that UNICEF stands for – the human rights of every child, everywhere.

The campaign highlights many of the rights outlined in The Convention on the Rights of the Child in a way that’s most relatable to Canadians. It supports UNICEF’s five brand pillars: children have the right to safe water, education, nutrition, heath and protection. But they also all have the right to run through sprinklers, read a book that could change their lives, eat their vegetables or not eat their vegetables, be healed with a hug, and even play outside without fear. These freedoms allow children to be children.

 

On the holiday end, Boots broke through the mass of 32 campaigns in our first Christmas roundup with an epic 90-second spot by Ogilvy, which highlights the confusion and frustrations many people have trying to find the right gift for the right person.

It emphasizes the brand's new e-commerce platform that allows shoppers to curate, and share their Christmas wishlists this year. It explores numerous tribes, or 'Bootiques', and was made with the vision that it could then be trimmed into shorter films that would address specific audiences in microtargeted ads.

Featuring characters from every stage of life, the video highlights there is something for everyone at Boots this Christmas, making the experience of the yearly quest for the perfect present a lot less stressful.

Boots' Christmas spot emphasises the brand's new e-commerce platform that allows shoppers to curate, share and curate their Christmas wishlists this year. 

Featuring characters from every stage of life, the video highlights that there is something for everyone at Boots this Christmas, making the experience of the yearly quest for the perfect present a lot less stressful. 

Agency:

CCO – Dede Laurentino

Creative Consultant - Dan Fisher

Chief ECD – Jules Chalkley

ECD – Sam Cartmell

Experiential ECD – Elspeth Lynn

Creatives – Tom Madden & Morgan Hinds–Shorland

                     Naomi Nicholl & Lily James

                     Tony Malcolm & Marc Bennett

WPP Client Lead – Fiona Gordon

Managing Partner – Ben Skelsey

Client Partner - Georgie Ely

Business Director – Kate Woodruff

Loyalty Account Director: Susan Kalamchi

Account Director – Amy Love

Social Director – Tommy Wigley

Account Executive – Piers Brown

Head of Planning – Nicole Frost

Planner – Emma Banks

Group Programme Director – Louise Hawthornthwaite

Project Director – Sarah Ioannou

Design Director – Sian Hughes

Design – Taylor Bates

                Rob Hare

Executive Producer – Victoria Baldacchino

Katharine Cowell – Executive Producer

Production Assistant – Ancika Mester

Business Affairs – Hannah Newton & Vanessa Solomon

Hogarth post producer – Sonia Banatowska

 

Media:

Partner – James Hyams

Business Director – Emily Waghorn

Associate Director – Johanna Gallant

Senior Planner - Sophie Sweetland

 

Client:

Marketing Director – Helen Normoyle

Director of Brand and Communications – Adam Zavalis

Senior Marketing Manager – Julie Bentley

Marketing Manager – Carlene Brown

 

Production Company: Academy

Director – Si&Ad

Executive Producer – Medb Riordan

Producer – Shirley O’Connor

Director of Photography – Andre Chemetoff

 

Edit house: Final Cut

Editor – Ryan Beck

Producer – Frankie Elster

 

Grade: ETC

Colourist – Luke Morrison

 

Online/VFX: ETC

Lead VFX – Giles Cheetham

2D supervisor : Pete Smith 

2D artists : Nick Sze, Nick DAguir, Daniel Manning, Ozgur Tapali 

3D artists : Jefferey Edo-Benson, Marko Mamula 

Post Producer – Alasdair Patrick/Holly Treacy

 

Sound:

Sound Designer – Sam Ashwell/Ben Gulvin

 

Music Composition:

Mr Pape

 

Both earned enough votes from The Drum readers to be named the Creative Work of the Week.

Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.

For The Drum's Christmas coverage, see our latest roundup here.

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