For the next few weeks, The Drum will be doubling up on Creative Work of the Week, giving campaigns from our regular Creative Works roundup and from our Christmas and holiday roundup dual billing.
From our weekly roundup, Unicef Canada managed to pull in readers for its ‘The Right to a Childhood’ campaign. The brand campaign, by Toronto-based Juniper Park\TBWA, challenges Canadians to support its global efforts to ensure every child grows up in a safe and supportive environment.
It highlights many of the rights supporting Unicef’s five brand pillars: children have the right to safe water, education, nutrition, heath and protection. But they also all have the right to run through sprinklers, read a book that could change their lives, eat their vegetables or not eat their vegetables, be healed with a hug, and even play outside without fear.
Unicef Canada has launched The Right to a Childhood, a new brand campaign that advocates for children’s rights, and challenges Canadians to support its global efforts to ensure every child grows up in a safe and supportive environment. The campaign was developed in collaboration with global Toronto-based creative agency, Juniper Park\TBWA and includes TV, OOH, social and online video content.
In 1989, The Convention on the Rights of the Childhood treaty was born and this continues to be the foundation and basis for all that UNICEF stands for – the human rights of every child, everywhere.
The campaign highlights many of the rights outlined in The Convention on the Rights of the Child in a way that’s most relatable to Canadians. It supports UNICEF’s five brand pillars: children have the right to safe water, education, nutrition, heath and protection. But they also all have the right to run through sprinklers, read a book that could change their lives, eat their vegetables or not eat their vegetables, be healed with a hug, and even play outside without fear. These freedoms allow children to be children.
On the holiday end, Boots broke through the mass of 32 campaigns in our first Christmas roundup with an epic 90-second spot by Ogilvy, which highlights the confusion and frustrations many people have trying to find the right gift for the right person.
It emphasizes the brand's new e-commerce platform that allows shoppers to curate, and share their Christmas wishlists this year. It explores numerous tribes, or 'Bootiques', and was made with the vision that it could then be trimmed into shorter films that would address specific audiences in microtargeted ads.
Featuring characters from every stage of life, the video highlights there is something for everyone at Boots this Christmas, making the experience of the yearly quest for the perfect present a lot less stressful.
Boots' Christmas spot emphasises the brand's new e-commerce platform that allows shoppers to curate, share and curate their Christmas wishlists this year.
Featuring characters from every stage of life, the video highlights that there is something for everyone at Boots this Christmas, making the experience of the yearly quest for the perfect present a lot less stressful.
Agency:
CCO – Dede Laurentino
Creative Consultant - Dan Fisher
Chief ECD – Jules Chalkley
ECD – Sam Cartmell
Experiential ECD – Elspeth Lynn
Creatives – Tom Madden & Morgan Hinds–Shorland
Naomi Nicholl & Lily James
Tony Malcolm & Marc Bennett
WPP Client Lead – Fiona Gordon
Managing Partner – Ben Skelsey
Client Partner - Georgie Ely
Business Director – Kate Woodruff
Loyalty Account Director: Susan Kalamchi
Account Director – Amy Love
Social Director – Tommy Wigley
Account Executive – Piers Brown
Head of Planning – Nicole Frost
Planner – Emma Banks
Group Programme Director – Louise Hawthornthwaite
Project Director – Sarah Ioannou
Design Director – Sian Hughes
Design – Taylor Bates
Rob Hare
Executive Producer – Victoria Baldacchino
Katharine Cowell – Executive Producer
Production Assistant – Ancika Mester
Business Affairs – Hannah Newton & Vanessa Solomon
Hogarth post producer – Sonia Banatowska
Media:
Partner – James Hyams
Business Director – Emily Waghorn
Associate Director – Johanna Gallant
Senior Planner - Sophie Sweetland
Client:
Marketing Director – Helen Normoyle
Director of Brand and Communications – Adam Zavalis
Senior Marketing Manager – Julie Bentley
Marketing Manager – Carlene Brown
Production Company: Academy
Director – Si&Ad
Executive Producer – Medb Riordan
Producer – Shirley O’Connor
Director of Photography – Andre Chemetoff
Edit house: Final Cut
Editor – Ryan Beck
Producer – Frankie Elster
Grade: ETC
Colourist – Luke Morrison
Online/VFX: ETC
Lead VFX – Giles Cheetham
2D supervisor : Pete Smith
2D artists : Nick Sze, Nick DAguir, Daniel Manning, Ozgur Tapali
3D artists : Jefferey Edo-Benson, Marko Mamula
Post Producer – Alasdair Patrick/Holly Treacy
Sound:
Sound Designer – Sam Ashwell/Ben Gulvin
Music Composition:
Mr Pape
Both earned enough votes from The Drum readers to be named the Creative Work of the Week.
Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.
For The Drum's Christmas coverage, see our latest roundup here.
