The three properties will join ESPN, Vice, Singapore Tatler, YouTube, 99.co in the MPN.
The deal will see Mediacorp handle programmatic ad buys in Singapore for Mothership, Popcorn and TheAsianparent through the Singapore Media Exchange, while the three properties will assist Mediacorp to create and deliver branded content to advertisers.
“We are delighted to welcome Mothership, Popcorn and TheAsianparent to the Mediacorp Digital Network, cementing our position as the top digital network in Singapore,” said Parminder Singh, the chief commercial and digital officer at Mediacorp.
“The Mediacorp Digital Network delivers the best of Mediacorp and its partners to consumers, and these partnerships enable greater scale and further strengthen our suite of content solutions for advertisers and agencies.”
Roshni Mahtani, TheAsianparent’s founder and group chief executive officer added: “We are excited about collaborating with Mediacorp. As TheAsianparent enters the next phase of growth, this strategic collaboration enables us to tap on Mediacorp’s expertise in the digital network space to enhance our solutions and grow our clientele base while we continue to grow our parenting community network.”
ESPN was the first to sign up for the MPN when Mediacorp announced the launch in 2018.