Malaysia-based low-cost airline AirAsia will now allow rival airlines to advertise their prices as it seeks to become a one-stop platform for lifestyle and travel needs.
It will work with travel technology company Kiwi.com to promote flights to destinations like London, Dubai, Madrid and Auckland.
The airline claimed this would benefit more than 50 million unique monthly users who choose to book flights, hotels, activities and more on AirAsia’s platforms.
“Today is an unbelievable day. When we started AirAsia as a low-cost airline back in 2001, I never thought one day we would be selling our competitors. But if there’s one thing I’ve learned, it’s to never say never,” said Tony Fernandes, the chief executive of AirAsia.
“Never say never and believe the unbelievable. Today, with the help of Kiwi.com, we are reinventing ourselves as more than just an airline, bringing to life our vision for airasia.com to be the region’s one-stop travel shop.”
Oliver Dlouhy, the chief executive of Kiwi.com added: “I’m extremely proud that Kiwi.com has been selected to power AirAsia’s transformation and its ambition to make airasia.com a leading travel and lifestyle platform.”
“We have an abundance of airlines and ground carriers at our disposal and together with AirAsia and its enormous customer base, we are proud to be able to open their platform to the rest of the world.”
In a previous interview with The Drum, Adam Geneave, the chief customer happiness officer at AirAsia explained why the airline renamed its customer care team to customer happiness because it wanted to personalize the way it interacted with its customers.