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Creative Works of the Week: América Television and Bombas

For the next few weeks, The Drum will be doubling up on Creative Work of the Week, giving campaigns from our regular Creative Works roundup and from our Christmas and holiday roundup dual billing.

For our weekly roundup, many of our reader's tuned into Circus Grey's ad for Peruvian television network América Television. 

'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the intimate relationship viewers can have with their favourite shows. The spot also features a cover of the 80's Peruvian pop-song, 'Fantasy'. 

: 'Beto & Elena'

Agency:
Client:
Date: November 2019
'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series.
Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series.
The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez.
Credits:
 
 
 
Client: América Television
CMO: Jacques Aragonés
Brand Manager: Ana Paola Mazuelos
In-house Art Director: Mauricio Torres
Pr Manager: Mariana Ibarcena
 
Agency: Circus Grey
CEO: Pedro José de Zavala
CCO: José Luis Rivera y Piérola
Executive Creative Director: Charlie Tolmos
Creative Director: Yasu Arakaki / Rodrigo Melgar
Head Account Manager: Zinka Mendoza
Account Director: Jackeline Sztrancman
Account Supervisor: Vanessa Ortega
Account Executive: Alejandra Cardenal
Head of Production: Renzo Talavera
Group Executive Producer: Claudia Alvarez
Assistant Producer: Ximena Rojas 
 
Production Company: Rebeca
Director: Manuel Oxenford
Executive Producer: Alejandro Noriega
Production Manager: Karen Nolte
Assistant Producer: Maria Fernanda Mendoza
1st Camara : Eduardo Bezerra
2nd Camara: Renato Arestegui
DOP: Julian Amaru Estrada
Gaffer: Lander Torres
Focus Assistant: Nicolas Lastschenko
Camara Assistant: Carlos Ezeta
Video Assistant: Sergio Peña
Data Manager: GianCarlo Segovia
Art Director: Coco Miranda
Additional Production: Oh Margot
Art Producer: Cecilia Herrera
Custome Designer: Claudia Mansillas
Make up Artist: Nery Romero
Casting: Zebra
Off Line/ Editing: Rossana Samanamud/Makaco
On Line / Color: Makako
Sound and Music Designer: Zumba
Cover Lead Singer: Arianna Fernández
Original Music: Fantasy by Autocontrol
 
 
Production America Television
 
Head of production Estela Redhead
General Manager and Series Scriptwriter: Gigio Aranda
Executive Producer: Cristian Rocha
Director of Photography: Carlos de la Cadena
Art Producer: Elena Ibarra
Costume Designer: Mónica Passapera
Make-up Artist: Edith Ávila
Make-up assistant: Erika Alata
Make-up assistant: Andrea Escobedo
Other Credits: Carlos Wilson, Rómulo Peralta, Bruno Fernández, Marcos Pilco
Tags: Peru
 
 
 
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On the holiday end, the NYC-based independent film and content studio Bindery's work for sock brand Bombas had viewers feeling fuzzy.

The spots shine a light on how Bombas socks are the most comfortable socks in the history of feet; and also the best gift in the history of the holidays.

In two 30-second spots, we are introduced to three families who take uncomfortable holiday moments to new heights. There’s an aunt whose obsessive doting on her dog makes for an interesting dinner; a dad with a penchant for peculiar family photoshoots; and a grandma who shows up to her son’s house with a surprise guest.

: 'Give Everyone Bombas, Make Everyone Comfortable'

Agency:
Client:
Date: November 2019
NYC-based indie film and content studio Bindery is behind a new holiday campaign for sock company Bombas. The spots shine a light on how Bombas socks are the most comfortable socks in the history of feet; and also the best gift in the history of the holidays. 
In two 30-second spots, we are introduced to three families who take reminiscent uncomfortable holiday moments to new heights. There’s an aunt whose obsessive doting on her dog makes for an interesting dinner; a dad with a penchant for peculiar family photo shoots; and a grandma who shows up to her son’s house with a surprise guest. 
The DTC brand wants people to know that Bombas socks are the most comfortable holiday gifts — for the most uncomfortable holiday moments.
Credits:
 
 
 
Director: Raúl B Fernández
Founder: Greg Beauchamp 
Executive Producer: Carter Collins
Executive Producer: Andrea Theodore 
Producer: Drew Toresco 
Creative Director: Paul Spelman 
Chief Brand Officer: Randy Goldberg 
Chief Creative Officer: Aaron Wolk 
VP, Content: Jessica Krantz
Copywriter: Sam Bartos 
 
Tags: United States
 
 
 
 
 
 
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Both earned enough votes from The Drum readers to be named the Creative Work of the Week.

Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.

For The Drum's Christmas coverage, see our latest roundup here.

Featured by The Drum

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