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Topdeck Travel appoints Lab to transform its digital experience

Global touring Australian travel brand, Topdeck Travel, has selected Lab - part of the Lab group of agencies - as its agency to revamp its digital platform and come up with a new design and user experience, following a competitive three-way pitch.

The brand provides unique and tailored group tours for 18 to 39-year-olds, but is looking to increase engagement and drive online sales.

The new platform will use a combination of psychology and consumer neuroscience to improve its digital experience and make it more appealing to the brand's target audience. 

Rachel Flynn, head of digital at Topdeck Travel, said: "Lab added a new dimension to our pitch process with their unique use of consumer neuroscience and psychology to better understand our customers, and we loved the fact that they have a similar working style to ours. All of this, combined with strong creative credentials and a collaborative approach, made them the stand-out choice for this project."

The new digital platform will aim to build on the brand’s already well-established presence in Australia, as well as reaching growing markets, the UK and USA.

Daryll Scott, group human technologist at LAB, said: “This is the perfect brief for LAB, giving us the opportunity to harness our blend of creativity, consumer neuroscience, psychology and behavioural economics to completely transform Topdeck’s digital experience. We’re really excited to see what we can achieve together.”

Featured by The Drum

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