Updated

The top 20 performance marketing strategies for 2020

The new year is a time to start fresh—it’s a time to reflect on the previous year and take note of things to improve upon and plan for over the next 12 months. As the year comes to a close, marketers are thinking about where they may have fallen short, and putting together new marketing strategies to help prepare for a successful new year.

If you haven’t had a chance to put a plan into motion, or are looking for new strategies to test, well, don’t worry! AUDIENCEX has compiled a list of 20 digital marketing strategies to help you boost performance, find new customers and grow your business in 2020.

No matter what your goals are, AUDIENCEX has set out innovative strategies to help you reach them. From utilizing specific targeting methods to trying out new digital media channels, these beneficial strategies can help boost performance and find new customers. Here's a sneak peak at a few of them:

  • Cast a Wide Net: Rather than starting your campaign with a narrowly focused target audience, start wider and narrow down as you go in order to help continuously improve performance and find new potential customers.
  • Boost Brand Awareness Before the Campaign: Increase spending on brand awareness campaigns before any large campaign goes live so you can increase the available pool of visitors for retargeting later on.
  • Try High-Impact Mobile Ads: These interactive ads are designed to boost engagement by offering an attention-grabbing experience.

Download the 2020 Strategy Guide to find out more.  

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Happy new year, and here’s to happy 2020 campaign planning!

Featured by The Drum

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