Channel 4 and MediaCom North have collaborated on an ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day.
Airing during tonight's episode of Gogglebox (6 December), Save the Children ambassadors Myleene Klass and Dom Joly are seen knitting their Christmas jumpers while hosting the ad break.
During the ad break, a 60-second Save the Children film will be followed by spots from Duracell, John Lewis & Partners and Waitrose & Partners, M&S, Moonpig and Smyths Toys in which characters wear their Christmas knits with pride.
The ad break takeover is to promote the eighth year of Christmas Jumper Day on Friday 13 December. Hoping to be the biggest year yet, five million people across the UK are expected to take part in wearing a wacky woolly and raise more than four million pounds to give to children in the UK.
Discussing the ad takeover, Ewan Douglas, head of nations and region sales, Channel 4 said: “We’re really proud of this collaborative campaign with Save the Children, MediaCom North and our many brand partners. It continues Channel 4’s legacy for delivering original, creative ad breaks, whilst highlighting an important message for our viewers. We can’t wait to see our C4 colleagues in their Christmas jumpers next week!”
Adding to this, Sarah Button-Stephens , senior campaign fundraising manager at Save the Children said: “We’re so excited that our most wide reaching advertising campaign is happening on Friday 6 December, thanks to Channel 4 and the generosity of the brands that have got on board.
"We’re really grateful to M&S, Moonpig, Smyths Toys, Duracell, John Lewis & Partners and Waitrose & Partners who have really got in the Christmas Jumper Day spirit, as have some of their brilliant festive characters! Hopefully this will help make Christmas Jumper Day 2019 our biggest one yet and raise lots of money for vulnerable children around the world.”