Francois Boshoff has joined Media Bounty as its new creative director. He will oversee the creative output of the agency's existing client base, while also supporting the agency’s ambitious growth plans.
Boshoff said: “I’m absolutely stoked. It’s arguably the most exciting time in the agency’s history to help shape the culture and creative. Jake, Emma and the management team are incredibly ambitious, and rightfully so. After last year’s business and awards successes, there’s a tangible agency-wide energy, as well as some really interesting creative opportunities.
“It’s nice to feel like you’re part of something bigger… Where a lot of brands and agencies are starting to talk in earnest about the need for change, Media Bounty has consistently ‘walked the walk’ for the past 11 years. Genuinely looking forward to playing my part in an agency that’s truly committed to producing not only impactful work, but wherever it can - impactful work that does right by future generations.”
Boshoff is a creative director with global integrated experience, having had a hand in leading the creative departments at a number of agencies including Iris, BMB and Grey South Africa. He brings more than 15 years’ experience to the table, having worked on award-winning campaigns for brands such as LinkedIn USA & EMEA, Garmin, Britvic, Yo Sushi SA and Nescafé.
Jake Dubbins, co-founder of Media Bounty said: ‘This is a brilliant start to 2020 for Media Bounty. We are so excited to work with Francois. He brings immense creative talent and experience but, most importantly, shares our values. We are aiming to be the leading independent ethical agency in the UK and with Francois now on the leadership team, we start the decade confident we will get there!’