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Creative Works: featuring Mini, Harley-Davidson and The New York Times

Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. Each week we give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work from brands like Harley-Davidson, Mini, The New York Times and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.

To submit work for our Creative Works section, fill out this online form.

The Drum will be publishing a Valentine's Day campaign roundup later this week.

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: 'Authenticos featuring Gabe Taylor'

Date: February 2020
805 beer from Firestone Walker has released a new short film – part of its 'Authenticos' film series - featuring snowboarder Gabe Taylor. 805 Beer is driven by the lifestyle and ethos of the people from California's Central Coast, and the Authenticos film series celebrates those who are free-spirited and rooted in rugged individualism. 805 is a light blonde ale originally created for the laid back California lifestyle. 
Gabe Taylor is a snowboarder, marketer, dad and lover of the mountains. He grew up surfing sunny beaches, but found his true calling in the snowy peaks of the Sierra Nevada Mountain Range in Mammoth Lakes, California. Gabe has positioned his passion for snowboarding to blend perfectly with his career at Mammoth Mountain resort. In this new short film we follow Gabe Taylor and a few of his friends deep into the Sierra Nevada mountain range for a day of fun in the backcountry.
From motorbikes across the Mojave desert to a van full of outlaw country music artists traversing the Oregon pines, 805’s Authenticos films aim to inspire a life worth living, and entangle consumers into 805’s spirit and culture of the community.
805 Authenticos video featuring Taylor is now live on 805beer.com and on the company’s Facebook, Instagram and YouTube pages.
Tags: United States

: 'Beer Cap Project'

Date: February 2020
AB InBev’s Aguila Beer, Colombia’s leading beer brand, has launched ‘The Beer Cap Project’, in partnership with some of the world’s most recognized brands to promote responsible drinking.
Aguila Beer removed the logo from their caps and gave them to food, water and transport brands including UberEats, KFC, Papa Johns, the Hard Rock Café, Uber and Cabify so people could exchange the caps for free food, water or rides home.
The campaign launched in Colombia and now Aguila Beer is taking the movement global. Billboards have popped up in various locations around the world asking brands such as Heineken, Miller, Asahi, Guinness and Pilsener to yield their caps to non-alcoholic partners to help consumers drink responsibly.
MullenLowe SSP3
CEO: Francisco Samper
Chief Strategy Officer: Carolina Mejía
Chief Operations Officer: Juan Pablo García
Chief Creative Officer: Carlos Andrés Rodríguez
Creative Directors: Juan David Pardo and Diego Alejandro Muñoz
Art Directors: Julián Olivares, Laura Arcila, Diego López, Juan Camilo Contreras, Juan David Monroy
Copywriters: Melissa Reyes and Daniela Kopp
Business Director: José Manuel Hoyos
Account Executives: Jennifer Boshell, Sebastián Salazar Silva and Sebastián Castillo
Earned Media Specialist: Daniela Rodríguez
Planner: Manuela Roa
Media Account Director: Andrés Camilo Alvarado
Planner Senior: Jenny Gómez
CEO: Andrés Ortiz
Vicepresident: Camila Gómez
PR Marketing Director: Gabriela Sarmiento
PR Marketing Analist: María José Correal
Aguila Beer
Brand Manager Director: Miguel Merino
Brand Manager: Ana María Ordoñez
Project Manager Lead: Sara Donado
Project Manager, Digital Products: Santiago Osorio
Back End Developer Specialist: Freddy Benavides
Web Developer: Sergio Bernal
Tags: Colombia

: 'Surprise Billboard'

Date: February 2020
Surprise has been supporting socially disadvantaged people with a number of different measures for over 20 years. Serviceplan Suisse’s new poster campaign is designed to help draw more attention to the street vendors of Surprise magazine.
Surprise, which is part of the International Network of Street Papers (INSP), offers socially disadvantaged people an opportunity to earn an income by selling the magazine. Over 400 vendors sell the magazine to readers every day.
In order to help them sell more magazines, Serviceplan Suisse decided to give them an even more eye- catching platform by using the posters in a completely new way. These “poster kiosks” are not just designed to draw attention to the vendors, but also to function as a point of sale.
Andreas Jahn, Nicole Huwyler, Caroline Walpen (Marketing, Fundraising and Communication)
Serviceplan Suisse:
Raul Serrat - Executive Creative Director
Florian Birkner & Marcin Baba - Creative Directors
Moritz Lüth - Art Director
Günter Zumbach – Text
Kurt Bösiger - Motion design
Melissa Diday - consulting
Carmen Anderegg - Production Management)
Barbara Meier – DTP
Pam Hügli - overall responsibility
CSR initiative from Clear Channel: Non-profit organizations work with dedication, but often with modest resources. With the "poster for a good cause", Clear Channel helps them raise awareness of their concerns.
Tags: Switzerland

: 'Mutts For Trucks'

Date: February 2020
The latest campaign from Pedigree saw the brand partner with Mobil Delvac to launch 'Mutts4Trucks.'
The campaign was designed to connect drivers in need of companionship with shelter dogs in need of a home, demonstrating the positive impact that dogs can have on both physical and mental health.
After an adoption event in September, BBDO NY created a series of documentary-style videos that captured life on the road of three truckers and their new best friends. The physical and emotional wellbeing of truckers and their dogs were tracked using activity trackers, facial coding and written surveys, and the results showed several positive impacts for both the dogs and truckers. 
Tags: United States

: 'What Is Truly Scandinavian?'

Date: February 2020
The latest campaign from Scandinavian Airlines (SAS) is a pointed reminder as to why open borders (open hearts and open minds) is key for progress and as it turns out, for shaping Scandinavian culture and identity. 
This three minute film is a touching and tongue-in-cheek reminder of why we travel, and what we bring home with us, revealing that everything ‘Scandinavian’ is anything but.
Creative Director: Robert Cerkez
Account Director: Morten Fabricius
Account Manager: Mette Kruse
Head of Brand Activation and Social: Morten Saxnæs
Media Strategist: Rasmus Philip 
Art Director: Lea Flodgaard, Katrine Winblad
Copywriter: Mathias Trads, Kristel Krøier, Joachim Juel Ulrich
Agency Producer: Filippa Borg
Graphic Designer: Anders Martin Jensen 
Interactive Producer: Palle Aufeldt
Production Company: New Land
Director: Gustav Johansson
Executive Producer: Sara Samsøe
Producer: Adam Holmström
DOP: Jasper Spanning
Focus Puller: Peter Topsøe, Henrik Lyngbo, Stickan Olsson
Editor: Sam Ostrove
Editor Assistant: Martin Zaar
Colourist/Grader: Nicke Johansson
VFX & Online: Kalle Lundberg
VFX Animation: Per Helin
Music Composer: Pierre Riddez
Sound Design: Anton Ahlberg
VO: Elisabeth Garden
Client - SAS
Tags: Denmark

: 'Breathe'

Date: February 2020
Harley-Davidson came to Droga5 with the ambition to build the next generation of riders around the world by expanding the brand into new spaces and accessing new customers. 
Harley-Davidson is a true American icon. One entering new global markets and product segments, like LiveWire, at a rate like never before. And doing so in a rapidly shifting cultural landscape.
But despite all the innovation, the benefits of riding a Harley-Davidson haven’t changed in its 116-year history. The physical, emotional, mental, even spiritual effects of riding are actually more relevant today than ever before.
In a world that’s increasingly isolated, disconnected and numb, riding is the kind of human experience people are craving. The adrenaline rush of a ride that stays with you for days. Being out in nature while everyone’s stuck inside. Participating in a real, live community that spans the globe. Having your hands glued to a pair of handlebars, rather than your phone. It’s healing.
Tags: United States

: 'SuperHERoes'

Date: February 2020
SAP has launched a unique campaign in partnership with Karlie Kloss and her non-profit—Kode With Klossy— called 'SuperHERoes.'
Developed with SAP’s creative agency BBDO New York, the campaign was born from the insight and belief that coding is a superpower of sorts. By joining forces, SAP, Karlie, and Kode With Klossy, are amplifying their collective impact to encourage and support more young women interested in STEAM.
The film profiles Karlie, and three amazing young women (Kode With Klossy alumni), who are tapping into the power of coding to develop world-changing technology.
Agency, BBDO
Chairman & Chief Creative Officer, Worldwide – David Lubars
Chief Creative Officer, New York – Greg Hahn
EVP, Executive Creative Director - Greg Ketchum
EVP, Executive Creative Director - Tom Godici 
VP, Creative Director - Corey Rakowsky
VP, Creative Director - Kleber Menezes
Creative Director- Marina Gokman
Associate Creative Director -   Steve Schroth
Senior Copywriter– Jesse Langer
Senior Art Director– Nicholas Choremi
EVP, Director of Integrated Production – David Rolfe 
SVP, Group Executive Producer - Alex Gianni 
Senior Producer – Samantha Addy
Senior Producer – Scotty Schuckies
EVP, Senior Account Director- Sascha Uzzell 
SVP, Senior Director- Kristen Roche
Account Executive - Abigail Solano
Assistant Account Executive - Brianna Zuniga
SVP, Group Planning Director – Brit Browning
Communications Planning Director – Brian Brydon
Project Manager – Nick Vitale
Business Manager – Grace Kelly
Talent, The Marketing Arm
Managing Director – Matt Delzell
Client, SAP
Chief Marketing Officer – Alicia Tillman
Director, Global Advertising – Blair Jaffe
Production Company, Girl Culture
Director - Liz Unna
DP -  Neus Ollé 
Editorial, Final Cut NY
Executive Producer – Sarah Roebuck
Post Producer – Natalie Cleveland
Editor – Betty Jo Moore
Music, Storefront Music 
Composer - John “Scrapper” Sneider
GFX, Conform, Significant Others
VFX Producer – Kyra Hendricks
Lead Flame Artist: Dirk Greene
Flame Artist: Betty Cameron
Flame Assistant: Nicholas Renaudeau
Motion Graphics Artist: Phillip Brooks
Audio Mix, Machine
Sound Mixer: T. Terressa Tate
Sound Assistant: Amanda Fuentes
Sound Producer: Kyra Hendricks
Color Grading, Color Collective
Producer – Claudia Guevara
Colorist - Alex Bickel
Tags: United States

: 'The Inner Drive'

Date: February 2020
Mini USA has launched 'The Inner Drive' which tells the story of how the first Mini was introduced to the world in a new interactive way. This campaign is part of a broader redevelopment of Mini USA’s brand platform in the US to create a clear, consistent, and compelling voice in the marketplace.
Over 60 years ago, Englishman Alec Issigonis presented a new idea to the world – the Mini, a small, space-efficient, fuel efficient car that forever changed the automotive world. What started as an innovative idea on paper ultimately made the world rethink what it means to drive, while celebrating the power of small things.
Paying homage to the heritage of the MINI brand in the US, the campaign uses a tactile combination of illustration, light, and shadow, all captured in live action. Together the elements tell the story of how the first Mini came to be.
Created in collaboration with advertising agency 360i, Italian artist Virgilio Villoresi and illustrator Virginia Mori, 'The Inner Drive' centers around a 70-second film that unfolds within a handmade storybook. 
The video tells the story of Alec’s creative journey from the moment he came up with his ground-breaking idea, through the manufacturing process and the presentation of the first car to a throng of reporters. Using a dream-like approach, the campaign showcases how persistence and belief in oneself can result in revolutionary ideas.
'The Inner Drive' was designed and shot over several days in Milan, Italy. Various versions of the film, along with hand-illustrated posters featuring quotes from Mini creator Alec Issigonis, will be showcased across social and online properties, as well as in cinema. 
Rahul Mahtani: Communications & Launch Manager
Matthew Shukaitis: Marketing Manager
AGENCY: 360i
Menno Kluin: Chief Creative Officer
Piper Hickman: Executive Creative Director
WeiWei Dong: Executive Creative Director
Jorge Diaz: Junior Art Director
Emmanuel Rocha: Junior Copywriter
Kushal Birari: Junior Art Director
Lee Koppel: Junior Copywriter
Brian Gartside: Design Director
Carissa Ranelycke: Head of Integrated Production
Adrienne Darnell: Senior Producer
Sherri Chambers: EVP Brand Stewardship & Growth
Maggie Walsh: Director, Strategy
Linda Ferrara: VP Business Affairs
Patrick Soria: Project Management Director
Withstand Film: Production Company
Virgilio Villoresi: Director
Virginia Mori: Illustrator
Davide Ferazza: Executive Producer
Ilaria Celeghin: Line Producer
Alberto Ladduca: Music Composer
Valeria Vigano’: 1st AD
Giancarlo Morieri: Director of Photography
Manuel Granada: Camera Operator
Nana Lab: Set Design
Matteo Stefan: Prop Master
Emilio Sapia: Editor
Davide Lo Vetro: Colorist
Edward Cooper: Sound design/mix
Rory O’Shea: Voiceover Talent
Tags: United States
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: 'Ready to Trade'

Date: February 2020
The Department for International Trade has launched its largest-ever international trade and investment campaign as part of the UK Government’s continued drive for the UK to be the world’s leading business destination.
The work, created by M&C Saatchi, showcases the UK’s trade and investment opportunities to a global marketplace.
This is the latest initiative in the successful and longstanding GREAT campaign. Timed to follow the UK’s departure from the EU, the campaign encompasses eighteen cities across thirteen countries, focussing on high impact sites including Tokyo, Shanghai, Seoul, Sydney, New York, Los Angeles, Dubai, Mumbai, Sao Paulo and Mexico City.
The campaign showcases the strength of the UK as a leading investment and trade partner, in particular in the financial services, technology and the renewable energy sectors. A series of nine key visuals have been created in the first instance and will be activated in the coming two months across advertising, events and digital channels around the world, before continuing through the calendar year.
Department for International Trade:
Conrad Bird CBE – Director, Campaigns & Marketing
David Watson – Deputy Director, Campaigns & Marketing
Damien Roberts – Senior Graphic Designer
Emily Fitzgibbons – Deputy Head of Investment Marketing
M&C Saatchi:
Justin Tindall - Executive Creative Director
Matt Lee – Creative Director and Copywriter
Jessica Wardle – Managing Partner
Luke Nokes - Business Director
Evan O Driscoll – Senior Account Director
Katie Mandel - Senior Account Manager
Ed Day - Producer
Production Company: Happy Finish and Taylor James
Tags: Europe

: 'The Big Draft'

Date: February 2020
With volunteerism at an all-time low, 30,000 underserved youth across the country wait to be matched with mentors. The NFL Inspire Change program and the Big Brothers Big Sisters (BBBS) organization are using a new way to find “Bigs”: an NFL draft.
For a century, BBBS has relied on hand-raisers to become volunteers (or Bigs), but that’s becoming less effective. What if in addition to looking for individuals to volunteer, existing Bigs and the community helped draft the next generation of mentors? So on February 9, BBBS will launch “The Big Draft” campaign, concepted by independent agency Barkley. NFL players and members are teaming with more than 240 BBBS agencies to help recruit Bigs and aid social justice in their communities. Players like the Cincinnati Bengal’s Sam Hubbard, Miami Dolphin’s Christian Wilkins, and Rodney McLeod, Jalen Mills, Todd Herremans, Brent Celek, Jason Avant, AJ Feeley, Malcolm Jenkins from the Philadelphia Eagles.  
From now through April, potential Bigs are being tagged by those in their community through their local BBBS social channels. Once tagged, the potential Big will be sent to their local BBBS’s website for more details about becoming a Big and to begin the application process. New recruits will be celebrated in late April at the start of the NFL draft season, some new Bigs will be invited to participate in a live draft event happening in select cities. 
Big Brothers Big Sisters
Chief Executive Officer - Pam Iorio
Chief Development Officer- Adam Vasallo
Director of Marketing & Communications - De Anna Ward 
Director of Development - Jennifer Ashbaugh 
Chief Idea Officer -  Tim Galles
Executive Creative Director -  Katy Hornaday
Creative Director -  Jessica Walden Morden
Assoc. Creative Director -  Kris Kennedy
Assoc. Creative Director -  Jesse Bowen
Assoc. Design Director - Tia Nowack  
Sr. Art Director - Brandon Bennett
Copywriter - Matt Wink
Designer - Hannah Lee
Account Director -  Julie Barr
Sr. Account Manager -  Jane Skaggs
VP Strategy Director - Howard Laubscher
Social Media Specialist - Daniel Knutson
Motion Designer - Haley Hennier
Tags: United States


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