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Creative Works: including Skoda, Xerox, and Brooklyn Film Festival

Welcome to The Drum‘s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from brands like Skoda, Xerox, Brooklyn Film Festival and others below, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: 'A Surprisingly Complex Color'

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Client:
Date: May 2020
White represents many contradictory feelings: fear and hope, celebrating new beginnings and mourning the dead, sand and snow, and other opposites. “The more you talk about white, the more complicated it gets,” says Rhode Island School of Design professor, James Goggin.
In digital printing, Xerox white toner brings incredible versatility to the page. You can layer it on top of color paper stock for spot embellishments, put CMYK on top of it, and mix it with specialty colors to create an entirely new colo
This campaign video is a part of Xerox’s ongoing Color Campaign exploring the unique origin story of different colors (or non-colors), encouraging us all to think more deeply about colors around us
Credits:
 
Tags: United States
 
 
 
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: 'Discover New Possibilities'

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Client:
Date: May 2020
Škoda and Optimist have launched an international campaign, 'Discover New Possibilities,' produced by Halal.
With the obvious challenges and limitations facing the industry at large, the brand wanted to embrace the precincts of the current situation to show how creativity beats crisis. The result being a campaign that’s driven by inventiveness whilst playfully pushing the tone and style of its usual approaches and executions.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
SHOT AT HOME; DISCOVER NEW POSSIBILITIES
CLIENT: ŠKODA
AGENCY: Optimist
CREATIVES: Ton Hollander
AGENCY PRODUCER: Silke Rochow
PRODUCTION COMPANY: HALAL
DIRECTOR / DoP / PRODUCTION DESIGN / ART DIRECTION: Johan Kramer, Steffen Haars, From Form
EDITOR: Kevin Whelan (Johan Kramer’s film), Brian Ent (Steffen Haars’ film), From Form (From Form’s film)
GRADING: Joppo @ De Grot (Johan Kramer & Steffen Haars’ films), From Form + Joppo @ de Grot (From Form’s film)
ONLINE: Robin @ de Grot (Johan Kramer’s film),
VFX: Thaumar Rep, ShoSho (Steffen Haars’ film)
SOUNDDESIGN: Marcel Walvisch (Johan Kramer & From Form’s films), Arno Willemstein (Steffen’s film)
MUSIC: Sjam Sjamsoedin
 
Tags: Europe
 
 
 
 
 
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: 'Good Measures'

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Client:
Date: May 2020
As businesses across the UK start to plan their return to work in the new world of social distancing, a London design collaboration has launched a modular range of wayfinding tools and graphic stickers that puts a positive spin on traditional health and safety signage.
Good Measures provides a new approach to conventional wayfinding to help businesses function effectively in the new world of social distancing and adhere to new government guidelines, without making their work environments feel like danger zones covered in hazard warning tape.
The Good Measures range of graphic vinyl stickers is designed to help businesses highlight important changes to how people should navigate their environment including office, retail, hospitality and exhibitions. Strong visual cues are used to communicate a range of safety messages, from new routes and one way systems to single-use lifts and spacing at hygiene stations. 
Credits:
 
Tags: UK
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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: 'Local Heroes'

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Date: May 2020
HSBC UK’s latest campaign ‘Local heroes’, narrated by Sandi Toksvig, celebrates the keyworkers of Britain as the heroes of the pandemic.
Created by Wunderman Thompson UK, it echoes the celebration of diversity and strength in togetherness, as seen in the previous ‘We are not an Island’ campaign. The new campaign expresses pride and gratitude towards those on the front line, from near and far, who are pulling together and keeping the country going during these unprecedented times. No actors were used in the campaign, instead showcasing real key workers, from those working in the NHS, charities, farmers and bus drivers to HSBC branch colleagues, security workers and shop keepers.
Heroes showcased include Suzanne, a waste collector who has taken on extra shifts, Visanee who is a full-time carer at home specialising in helping patients with mental health problems, Lauren and Kabir who work together in the Midlands packing boxes for delivery throughout lockdown.
Credits:
 
Tags: UK
 
 
 
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: 'Solidary Kitchen'

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Client:
Date: May 2020
 Brazil, Heinz Ketchup is made with only six 100% natural ingredients: tomato, sugar, vinegar, salt, onion and natural flavors.
Amid the Covid-19 pandemic crisis, which is putting people among vulnerable social groups at risk of hunger, Heinz decided to take action by transforming its six iconic ingredients into baskets, which in turn are being donated to Gastromotiva - a non-profit organization that uses gastronomy as a tool of social transformation, providing education in gastronomy, dignity, work opportunities and well-being for people in marginalised communities.
The meals are being prepared by volunteers of Gastromotiva's project 'Solidary Kitchens', which invites some of the program's graduated cooks who are willing to use their own house kitchen for cooking the meals and delivering them to people in need in their communities. The project, which already existed in Rio de Janeiro, is now being implemented in Sao Paulo, thanks to the donations given by Heinz.
Credits:
 
Tags: Brazil
 
 
 
 
 
 
 
 
 
 
 
 
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: 'Menstrual Hygiene Day'

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Client:
Date: May 2020
Rio-Heavy Flow Pads, the sanitary pad from the Nobel Hygiene family, launched a new campaign today to coincide with the upcoming Menstrual Hygiene Day to raise awareness about the challenges that women face due to heavy flow.
In society, women have normalized the extremeness of their period due to lack of awareness about heavy flow and therefore do not realize that their condition might require them to use different products than the norm. This often results in leakage, staining, the napkin overflowing, a higher rate of infections because of leaving on a full pad for longer than it should in addition to rashes and discomfort because of having to compensate by using multiple pads at once. All of these are signs of poor menstrual hygiene practices.
This Menstrual Hygiene Day, 28 May 2020, Rio Agency addresses this issue via a campaign with a series of analogies to showcase how women feel when they use a regular napkin during heavy flow and calls out the attitude we have become accustomed to.
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Tags: India
 
 
 
 
 
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: 'Relearn How to Be Human'

Agency:
Client:
Date: May 2020
As Covid-19 continues to impact every aspect of society, this year the Brooklyn Film Festival is going virtual. Showing its lineup of 140 films entirely online for free with registration, it is meeting film lovers where they are: their living rooms. While many Americans are sheltering in place, there’s never been a better time to virtually “go” to the Brooklyn Film Festival from May 29 – June 7.
For this year’s campaign, Brooklyn Film Festival worked with long-time partner TBWA Chiat Day to delve into the shortlisted films and extract some of their most moving moments to reframe them as series of ‘refresher courses’ – re-teaching some of life's most basic interactions such as How to be a Sports Fan, How to Hug and, How to have dinner parties.
The series aims to promote the incredible talent of the Brooklyn Film Festival, the inherent humanity in independent film, and shows a great idea can be scaled without spending a lot of money on bespoke production.
The films will run across a combination of TV and online media placements, starting this week.
Credits:
 
Tags: United States
 
 
 
 
 
 
 
 
 
 
 
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: 'Idiots Are Amazing'

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Client:
Date: May 2020
Championing internet 'idiot' influencers, Tango latest spot gives viewers a glimpse to the real people behind some of the internet's most hilariously stupid videos. 
An ode to idiots, Tango hunted down real-life icons of play on the internet and celebrated the blood, sweat and tears that go into becoming a true play champion. 
Walter Susini, The Coca-Cola Company senior vice president for marketing for Europe, Middle East and Africa said “Fanta’s ‘In The Name of Play’ campaign is designed to encourage more play in the world. Not just any play but purposeless play, which has no goal except for having fun. All the research shows that the world needs more purposeless play and that it makes for happier, more creative and sociable people. And of course, it’s fun, so what’s not to like.”
Credits:
 
Tags: United States
 
 
 
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: 'Daunt Books '

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Client:
Date: May 2020
Daunt, the independent bookshop chain, has launched a new radio campaign to promote its online service while the lockdown continues.
The campaign, created by AMV BBDO, features extracts from literary works by Albert Camus and Daniel Defoe that highlight the uncanny similarities to the current pandemic.
The first radio ad in the series features an abridged extract from the 1947 novel, The Plague, by Albert Camus. It reads: “The plague become the affair of us all -and one of the most remarkable consequences was a sudden separation of people who were not prepared for it. Mothers, children, lovers - found themselves abruptly divided, prevented from meeting. And while some adapted to being shut in, for others, their sole idea from then on - was escape.”
The second spot features an extract from Daniel Defoe’s 1722 novel, A Journal of the Plague Year.
The ads end with the line: “Find out how our unprecedented times are not so unprecedented.”
Credits:
 
 
 
 
 
Agency: AMV BBDO
Creative Directors: Toby Allen, Jim Hilson
Copywriters: Tim Riley, Albert Camus, Daniel Defoe
Producer: Yvonne Clayton
Engineer: Ed Downham at Wave Studios
Music: Audio Network
Account Director: Jessica Harvey
Client: Daunt Books
Managing Director: Brett Wolstencroft
Media: Lauren Port, Joe Box at PHD
Tags: UK, Daunt Books, amv bbdo
 
 
 
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: 'Join the Great British Sing-A-Long'

Agency:
Client:
Date: May 2020
Attempting to boost morale as many lockdown restrictions remain in place, BBC Creative has teamed up with BBC Sounds and BBC Radio Stations to produce a new film for ‘The Great British Sing-A-Long’.
The ad takes a bird’s eye view of a block of flats, where the residents in lockdown sing and dance in unison to David Bowie’s 1977 hit, ‘Heroes’.
The spot ends by encouraging people to join in the BBC’s Great British Sing-A-Long every Thursday at 9am on BBC’s pop Radio stations and BBC Sounds.
Credits:
 
 
 
 
 
BBC Creative
ECD: Helen Rhodes
Head of Planning: Mike Lean
Head of Production: James Wood
Creative Director: Steve Back/Lambros Charalambous
Creative: Lisa Turner-Wray
Producer: Michelle Abel
Project Manager: Phoebe Bibbings
Planner: Leo Simonsmith
Digital / Social: Sinead Vaughan
Design: Lee Wignall
BBC
Head of Marketing: Claire Julian
Marketing Manager: Aimee Brewerton
Marketing Executive: Natalie Paszkowski
Media Planner: Andrea Taylor/Sam Cuthbertson
Tags: UK
 
 
 
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: 'Monster Hunter'

Agency:
Client:
Date: May 2020
Three’s TV commercial announces the removal of all usage limits for all customers on All You Can Eat data plans, forever. Making Three the first and only network in Ireland to have truly unlimited data, meaning customers can stay connected, and be reassured that they can use all the data they need, without limits.
This emotive spot, which features a grandad helping his grandson to hunt for a monster in his bedroom was written, presented, filmed, and produced entirely remotely. Directed by Tom Merilion of Speers Films, from his home in France, the ad is a true testament of the power of data and connection.
The cast, together with their families, shot their respective parts in their homes using custom-built self-shooting rigs. Windmill Lane handled the post with production company, agency and client attending edits, grade, VFX and VO sessions via video conference.
Credits:
 
 
 
 
 
Three
Head of Brand and Marketing Communications: Aislinn O Connor
Marketing Manager: Ann Marie O Brien
Digital Marketing Manager: Cian McDonagh
Agency
Boys+Girls
Creative Director: Kris Clarkin
Senior Art Director: Udi Ovadia
Senior Producer: Sarah Chadwick
Business Director: Sarah Sherry
Account Manager: Beth Mc Donnell
Senior Planner: Jack Murphy
Finished Art: Simon Ross
Production
Director: Tom Merilion
Production Co: Speers Films
Post Production
Windmill Lane
Editor: Lee Hickey
Post Producer: Shayne Murphy
Grade: Matt Branton
Sound: Mick Creedon
Music: Denis Kilty
Tags: Ireland, TV, telecoms, COVID-19
 
 
 
 
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: '#BeSomeonesHome'

Agency:
Client:
Date: May 2020
Ikea has marked this year’s International Day Against Homophobia, Transphobia and Biphobia (17 May) with the launch of a new campaign, #BeSomeonesHome - spreading a global message of acceptance and support for the LGBT+ community across 25 of the 30 markets in which the Ingka Group operates. 
For many LGBT+ people, discrimination is still part of daily life and a feeling of isolation can even extend to their own homes. As such, the feeling of ‘home’ is often not just a physical place, it’s a connection to the communities where they find acceptance.
With almost a third of the world’s population now at home due to the Coronavirus pandemic, the way of life and work has dramatically changed. During these uncertain times, home is more important than ever. For many people, their home has become their whole world – a place that provides shelter, a place where one can feel safe, and free to be themselves. But for many in the LGBT+ community, finding a place where they feel welcomed and at home is not always easy.
The campaign, created by We Are Social Milan, launches with a one-minute film drawing on language often used to describe the feeling of being ‘home’ as a metaphor to communicate this feeling of safety and security.
Credits:
 
Tags: UK
 
 
 
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: 'The Big Fix Up'

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Client:
Date: May 2020
Wallace & Gromit: The Big Fix Up is a new, augmented Wallace & Gromit story, which will bring Wallace & Gromit alive in an entirely new way, while creating a cutting-edge new platform for storytelling. Rendered in CG using the latest technology, fans will be able to interact in a host of new ways and get closer than ever to the iconic duo. The experience will be rich and multi-layered, realised through innovation and technology. 
Later this year, join Wallace and his faithful hound as their latest business venture, Spick & Spanners, takes on the contract of a lifetime: to ‘Fix Up’ Bristol. Fans will be invited to download a free app and play along at home, as an employee, and for the first time ever, be able to step directly into the world of Wallace & Gromit. 
The adventure will play out in a variety of different types of media, to tell the beats of a story: multi-user AR gameplay, new CG animations, in character phone calls, comic strips, extended reality (XR) portals and more. All brought together in a mobile app, used as a ‘window’ into their world.
Credits:
 
Tags: UK
 
 
 
 
 
 
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