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Creative Works: including Refuge, ITV and Samaritans

Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from brands like Refuge, ITV, Samaritans and others below, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

 

: 'Surfaces'

Agency:
Client:
Date: June 2020
National domestic abuse charity, Refuge, has partnered with McCann to launch a new short film starring awarding-winning actor Maxine Peake, drawing attention to the shocking rise in violence against women during lockdown.
Peake stars alongside TV, film and stage actor, Lex Shrapnel, in Surfaces, which is available to view on the Refuge website, and through its YouTube channel.
To drive traffic to the hard-hitting film, a 30-second teaser trailer will run on Facebook, Instagram and YouTube, alongside a rich media digital display campaign and Spotify audio campaign.
Credits:
 
 
 
 
 
 
 
 
 
Actors - Maxine Peake, Lex Shrapnel 
Writer - Jon Elsom
Director - Steve Reeves 
Editor - Bruce Townend 
Art director - Pawlo Wintoniuk 
Edit assistant - Dave Robinson
Production company - Another Film Company  
Edit house - The Quarry
Tags: UK
 
 
 
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: 'Speak Up Africa'

Agency:
Client:
Date: May 2020
Yard (part of the Sid Lee Paris Collective) has worked alongside NGO, Speak Up Africa' to educate African youth on social distancing gestures.
As many countries around the world begin easing lockdown measures, Covid-19 is continuing to spread throughout Africa, a continent with limited resources to combat the virus. As youth make up a significant part of the population, creative agency Yard and SpeakUpAfrica decided to reach out through influencers - actors, athletes, musical artists - with personalized, vibrant illustrations and text that reflect the personalities' catch phrases and lyrics.
While many such educational campaigns have targeted western countries, few have focused on this often overlooked continent and with these posts, the NGO, agency and different personalities hope to reach this important population
Credits:
 
Tags: Africa
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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: 'Missing This Meal'

Agency:
Client:
Date: May 2020
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
UN’s World Food Programme (WFP)  haslaunched its #MissingThisMeal campaign today ahead of World Hunger Day on 28 May, to raise awareness of and funds for the estimated 30 million people who are at risk of starvation if WFP can no longer reach them. 
WFP will launch shocking new stats on the number of people at risk of starvation in the Latin America & Caribbean region following reports of Covid increasing in the region. This follows on from WFP’s estimation that the number of people facing acute hunger is set to double from 135 million (Global Food Crisis Report) in 2019 to 265 million this year.
The campaign has been supported so far by figures such as chef Tom Aiken, actor Tim Rozon, actor Jim Sturgess and encourages people to donate money and post a photo of an important meal that they have enjoyed in the past and remember fondly by tagging #MissingThisMeal on their social channels and challenging those with whom they shared the meal to do the same.  
Tags: World
 
 
 
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: 'Louder Than Ever'

Agency:
Client:
Date: May 2020
It's sometimes easy to forget that there are some people who are going through lockdown completely alone. Day in, day out.
Gusto.film teamed up with its local Samaritans branch (Brighton) to remind those out there who are struggling that they don't have to do it by themselves.
Credits:
 
Tags: UK
 
 
 
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: 'Pleasure Imagined'

Agency:
Client:
Date: May 2020
Magnum has partnered with up and coming artists around the world to launch a new digital exhibition to raise funds for women cocoa farmers in West Africa’s Ivory Coast who, like many others, have been impacted by the global pandemic.
Live on Magnum’s official website, Pleasure Imagined showcases artwork that uses now famous images of quiet city streets as a canvas to imagine a time when it is safe to lift social distancing restrictions; from hot air balloons flying through the air in Madrid, to a marriage proposal on the streets of Sao Paulo.
The exhibition seeks to generate funds for women cocoa farmers in the Ivory Coast, with Magnum committing an additional unconditional donation of €250,000 to the exhibition, and then encouraging virtual visitors to donate and choose from a selection of artworks available for digital download. It also kicks off a two-year partnership with NGO partner 100WEEKS to help better the lives of the women cocoa farmers within Magnum’s extended network.
Credits:
 
Tags: Africa
 
 
 
 
 
 
 
 
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: 'You Can't Stop Us'

Agency:
Client:
Date: May 2020
Nike Korea's latest spot showcases the incredible and inspiring story of Shim Suk-hee; the South Korean female gold medalist speed skater and national icon, whose bravery in confronting her experience with systematic physical, sexual and mental abuse within 2019 South Korean sport triggered a widespread movement, forever changing legislation and discourse around the subject. 
In turn Wieden + Kennedy, and production company Noir and directors, Crown & Owl made a unique 40/50metre tunnel on an Olympic size ice rink.
Credits:
 
Tags: "Korea, South"
 
 
 
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: 'Keep Our Safe Place Safe'

Agency:
Client:
Date: June 2020
 
The USDA Forest Service, The National Association of State Foresters and the Ad Council have announced a new public service campaign to help Americans recreate safely and responsibly outdoors. 
The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards.
The new PSAs will encourage viewers to visit BeOutdoorSafe.org for additional safe recreation resources, including tips to consider before taking a trip outside – like checking for park and trail closures, packing soap or hand sanitizer and confirming that the destination park or trail offers enough space for social distancing.
BeOutdoorSafe.org also highlights the ways we can all help prevent wildfires while recreating, including by following fire restrictions, properly extinguishing campfires and avoiding parking on tall, dry grass – even if the parking lot is full.
Credits:
 
Tags: United States, advertising, Nature, Digital / social media, Social Good, outdoor, Social Responsibility
 
 
 
 
 
 
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: 'Walk the Last Bit to Work'

Agency:
Client:
Date: June 2020
Muscular Dystrophy UK has teamed up with creative agency Atomic London to create an innovative new campaign to raise £1m towards lost income.
The charity, which leads the fight against 60 rare and very rare muscle-wasting conditions that affect more than 70,000 people in the UK, is encouraging Londoners to stay away from packed tubes during Covid-19 and join Carmela in a virtual walk to work by donating their £3 tube fare. The campaign will feature across outdoor, digital and social media.
Carmela Chillery-Watson, a determined and engaging six-year-old from Devizes, has been in complete lockdown – called shielding – since March and cannot leave her house. Carmela was diagnosed three years ago with a very rare congenital muscular dystrophy and has gone on to raise thousands of pounds for Muscular Dystrophy UK. But her condition means that even when lockdown eases and people begin to return to work or school, Carmela and many thousands like her will continue to stay shielded at home for many more months.
The campaign will see Carmela turned in to a digital 8-bit version of herself, walking through an 8-bit Pixel Art map of London, created by the digital artists Eboy and featured on the iconic Piccadilly Lights billboard. Londoners will be invited to ‘walk with her’ by walking the last mile to work and donating their £3 tube fare via text. In return for each donation, a digital person will be added to the billboard alongside Carmela in an attempt to raise an unprecedented £1m for the charity.
Credits:
 
 
 
 
 
 
 
Executive Creative Directors: Guy Bradbury & Dave Henderson
Head of Planning: Steve Hopkins
Creative Director Art & Design: Pete Mould
Creative: Ben Gough, Amilcar Torija
Senior Account Manager: Catherine Martyn
Senior Project Manager: Charlie Berry
Motion Graphics: Richard Green, Max Sizeland
Illustrator: Eboy
Tags: UK, outdoor, charity
 
 
 
 
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: 'You Can't Have A Rainbow Without Water'

Agency:
Client:
Date: May 2020
Don't Panic worked with international charity, WaterAid to launch its 'Bring Water' campaign, highlighting the need for everyone, everywhere to have clean water, especially during the Covid-19 pandemic.
Credits:
 
 
 
 
 
 
 
Creative Agency // Don’t Panic
MD // Joe Wade
Creative Partner // Rick Dodds
Strategy & Engagement Partner // Ellie Moore
Account Director // Georgia Williams
Senior Project Manager & Producer // Jennifer Clare Houlihan
Account Manager // Alex Tilley
Associate Creative Director // George McCallum
Creative // Alice Dowdall
Graphic Designer // Luke Freeman
Production // Stink Films
Director // A MrMr Film
Executive Producer // Blake Powell
Producer // Katie Lambert
Producer // Martha McGuirk
Edit House // Stitch
Editor // Paul O’Reilly
Producer // Angela Hart
Edit Assist // Sam Allen
Post House // Electric Theatre Collective
Executive Producer // Oliver Whitworth
Grade // Jason Wallis
VFX Artists // Mikko Ruostila
Audio Post-Production // GCRS
Sound Designer // Aaron Taffel
Producer //Molly Butcher
Music Production Company // SIREN
Track // Oh BabyArtist // LCD Sound System
Music Supervisor // Sean Craigie-Atherton
Tags: UK, COVID-19, water
 
 
 
 
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: 'ITV. Conversations.'

Agency:
Client:
Date: May 2020
User-generated content continues to be an accessible tool for brands to communicate during Covid-19’s restrictions. In this new series of work, Uncommon plays with animation to craft a fresh and disruptive approach to support ITV’s efforts in raising awareness for mental health.
During Mental Health Awareness Week, the channel’s brand identity is changing to mark this important event with new campaign: ITV. Conversations.
This series of films showcases short powerful stories, which reflect the graphic style of a text conversation. The back and forth exchanges continue to encourage us to reach out beyond our immediate circle of close family and friends to those who may not be expecting our call or message.
These relatable stories tap into life moments we’re all experiencing during lockdown. The momentous news of telling your Gran and Grandad you’re having a baby, checking-in on a colleague at work who lives alone, the (very talkative) elderly uncle who’s self-isolating and the morale support needed from your mates after a Tik-Tok inspired home haircut goes wrong.
Nils Leonard, co-founder at Uncommon said: “This campaign and identity was designed against the production trends this lockdown is forcing us into. We wanted to create something different, honest, and jarring, but still emotional.
We used the way we actually message as our medium. The candid love, the one-sided wanging-on, and the tortuous hesitation we have all felt brought to bear how hard it can be to do the simplest thing: reach out to the ones you normally don’t.”
Credits:
 
 
 
Campaign Name: ITV. Conversations.
Client: ITV
Creative Agency: Uncommon Creative Studio
Design and Edit: Underdog
Post-production: Absolute Post
Music and Sound Design: Soundtree Music
Sound Executive Producer: Jay James
Sound Designer: Henning Knoepfel
Music Composer: Luis Almau
Tags: UK, Brand Identitiy, mental health, ITV, Creative advertising
 
 
 
 
 
 
 
 
 
 
 
 
 
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: 'Time to Connect'

Agency:
Client:
Date: May 2020
Bumble, the women-first social networking app, has launched a campaign about the importance of connections during lockdown.
'Time to Connect', was produced in collaboration with creative agency Mother and reflects the shift in behaviour many of us have experienced as a result of Covid-19.
Virtual connections have become the new norm, with 1 in 5 Bumble users virtual dating during lockdown. Lockdown has also shown daters the value of ‘extended courtship’, with 46% of Bumble users saying lockdown has shown them the rewards of spending more time chatting and getting to know someone first - which they intend to continue doing even beyond lockdown. 
Credits:
 
Tags: UK
 
 
 
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: 'Unboxing 1930's Women's Products'

Agency:
Client:
Date: May 2020
Don't Panic's film for Callaly saw 7 women unboxing 1930's products. A lot has changed since then, but not a lot has changed for tampons, until now.
Credits:
 
 
Client: Callaly
Campaign Title: Unboxing 1930s Women’s Products
Chief Marketing Officer: Kate Huang
Head of Brand & Content: Jody Elphick
Creative Content Producer: Kelsey McInnes
Creative Agency: Don’t Panic
MD: ​ Joe Wade
Creative Partner: ​ Rick Dodds
Engagement Strategist: ​ Florence Auckland
Senior Project Manager & Producer: Jennifer Clare Houlihan
Account Manager: ​Rebecca Dowse
Creatives: Madeline Charles & Alice Dowdall
Copywriter: Jake Moss
Production: Forever @foreversashaforever
Director: Chloe Sheppard @eolhcsheppard
Executive Producer: Sasha Nixon & Savvas Stavrou
Producer: India Lee @bindybaby
Production Manager: Joss George-Gilbert @somejuice
DOP: Amelia Hazelrigg @ameliahazlerigg
1st AC: Rich Savage
Gaffer: Bill Rae Smith @billrae
Production Designer: Dale Slater @daleoliverslater
Stylist: Lloyd Alexander Jones @_lloydjones
Make-up: Karla Q Leon @karlaqleon
Editor: Lainy Black @lainyblack
Grade: Electric Theatre Collective @electric.theatre.collective
Colourist: Ruth Wardell @wvrdell
Sound Recordist: Kirstie Howell
Sound Engineer: Davo McConville
Audio Post Production: Sister Sound @sistersoundsoho
Sound Engineer: Sean Mahoney @seanajmahoney
Composer: Rhumba Club (Tom Falle)
Tags: UK, femcare, innovation
 
 
 
 
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