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Creative Works: including BBC, Vogue and Ikea

Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of BBC, Vogue, Ikea and more, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: 'A Glastonbury To Remember '

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Date: June 2020
On what was supposed to be Glastonbury Festival's 50th birthday, this weekend BBC Sounds is bringing the festival to homes - virtually. To point people towards the 'Glastonbury Experience' hub, BBC Creative has produced a film that nostalgically brings together the best moments over the years from the world's most iconic festival.
With a heavy heart, on 18 March, Glastonbury Festival put out a statement to say this year's 50th anniversary would not take place this year - due to safety concerns concerning the coronavirus outbreak. Planned attendees erupted in sadness from the news, while some who failed to get their hands on the coveted (famously hard to get) tickets were delighted. 
Despite this, the organisers felt the show must go on - for those with or without tickets to the 2020 edition. The 'Glastonbury Experience' is a take place over the five days when the event was due to go ahead, with archived footage filling the slots where real acts would have played, across BBC Player, BBC Sounds and on BBC TV channels. 
To mark the occasion, BBC's in-house creative team pulled together a montage using entirely fan footage to time-hop between years from the perspective of those that attend it. It is narrated by Radio 1 DJ Amfo. 
Credits:
 
 
 
 
 
Agency: BBC Creative
Executive Creative Director: Helen Rhodes
Head of Creative: Lambros Charalambous
Creatives: Emma Brooke, Shannon Cripps, Beth Wood
Director and Editor: Sam Morrison
Sound Designer: Lewis Clark
Producer: Greg Marshall
Production Manager: Georgina Williams
Researcher: Edward Hobson
Design Lead: Josh Moore
Designers: Molly Davies, Amy Fullalove
Motion Designer: James Phillips
Heads of Marketing: Claire Jullien & Max Buckland
Marketing Manager: Claire Grainger
Marketing Executive: Erin Golding
Tags: UK
 
 
 
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: 'Drag Syndrome'

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Client:
Date: June 2020
Jess Kohl’s uplifting film about a troupe of drag kings and kings with Down’s syndrome is just the tonic for anyone missing out on Pride celebrations this year. The Prettybird UK director has made a heart-warming and joyous film following ‘Drag Syndrome’, a group of professional drag artists, which is featured as the 2nd instalment of British Vogue’s specially commissioned Pride 2020 video series.    
Jess Kohl describes the short film documenting a collective of drag kings and queens with Down’s syndrome with big personalities, who she describes as “complex, tough people doing their own thing, walking paths that haven’t been walked before, and opening doors for others in the process.”
‘Drag Syndrome’ documents a day trip to RuPaul’s DragCon UK when the performers take to the stage as part of virtual Pride celebrations. The event was the first of its kind in the UK and Drag Syndrome’s life-affirming performance struck a poignant note during 2020’s virtual Pride when reflection is taking precedence over celebration. Kohl explains: “People are taking time to rethink about what Pride is, to remember how it started and to honour people like Marsha P Johnson [the late African-American transgender activist]. It’s heartbreaking for isolated people [not being able to come together in person], but there are positives to come out of this.”
 
Credits:
 
Tags: UK
 
 
 
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: 'Home Lessons'

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Date: June 2020
#IkeaHomeLessons follows up to the campaign launched in April - ‘Make the Most of Home,’ which paid tribute to home as the most important place in the world.
The inspiration for this new campaign came from the little lessons people have learned at home that they would otherwise never have learned in ‘normal times’: from building home offices and gyms in our living rooms to baking bread and giving DIY haircuts.
As an extension of the campaign, Ikea is also encouraging Canadians to share the things they’ve learned from home, which will be featured in OOH, social, digital and in-store.
‘Home Lessons' is part of Ikea Canada’s Beautiful Possibilities platform, an optimistic lens through which to look at the world, both inside the home and outside.  The phrase ‘Beautiful Possibilities’ encapsulates how Ikea sees the world, which aligns to our vision “To create a better everyday life for the many people.”   
Credits:
 
Tags: Canada
 
 
 
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: 'Sunday Brunch/ We Are Undefeatable'

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Date: June 2020
The Charity partnership with Channel 4 and MG OMD, reveal the We Are Undefeatable campaign is partnering with Sunday Brunch for the series’ first ever branded in-show segment, launching on Sunday 28th June 2020.
The six-week partnership, brokered by MG OMD and 4Sales, will see the We Are Undefeatable campaign partnering with the Sunday morning show’s regular audience participation focussed section ‘Sunday Crunch’. It will showcase personal trainers encouraging viewers to participate in their fun and inclusive home workouts and aims to support those with long-term health conditions to join in too. This audience are one of the most affected by Covid-19, they want to be more active whilst they are at home, but may need some help to get started.
There are 19 million people in England who live with one or more long-term health conditions and research suggests this group are twice as likely (vs people without health conditions) to not undertake 30 minutes of physical activity a week. We Are Undefeatable is a national campaign developed by 15 health and social care charities (led by Age UK), along with National Lottery funding and expertise from Sport England. The campaign aims to support and inspire people with health conditions to be active in a way that works for them.
Credits:
 
Tags: UK
 
 
 
 
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: 'Unlike Any Other '

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Date: June 2020
Ahead of what would have been London Pride this weekend, Spotify has unveiled 'Unlike Any Other' - Spotify’s global Pride campaign celebrating LGBT+ creators and connecting them to fans around the world.
Unlike Any Other is all about empowering LGBT+ creators to embrace their uniqueness and connect to new and existing audiences through the power of music and podcasts.
The campaign features new content and experiences, including 'Amplify: Pride', a hub on Spotify dedicated to Pride so fans can find LGBT+ music and podcasts, 'House of ___ Ballroom Playlists' - a playlist series, in partnership with Pose runway choreographer Twiggy Pucci Garçon, M'y LGBTQ+ Soundtrack'  a social share cards encouraging queer creators to celebrate their queer moments via song and invite their fans to share their own and 'Out Now: Unlike Any Other' - official Pride playlist highlighting the infinite amount of music genres represented by our queer community. 
Credits:
 
Tags: UK
 
 
 
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: 'Best Enjoyed Vertically'

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Client:
Date: June 2020
Starburst has launched its 'Best Enjoyed Vertically' creative platform to support of the launch of Swirlers - the brand’s first vertically shaped sweet. 
The new campaign – designed exclusively for mobile and vertical media – leans into the ever-popular mobile-friendly, vertical content by creatively showing scenes that look strange unless viewed vertically. 
Debuting nationally, the Starburst Salon ad features people enjoying some pampering as gravity acts strangely. Once the set is flipped 90 degrees, viewers realize that the content is intended to be enjoyed vertically rather than in the traditional horizontal format — just like Starburst Swirlers!
Credits:
 
Tags: United States
 
 
 
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: 'Support NYC Bodegas'

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Client:
Date: June 2020
NYC-born beverage brand Vita Coco was originally planning to launch a campaign this year focusing on its Pressed coconut water line, until the pandemic changed the brand’s plans. 
Vita Coco’s marketing team and creative agency, Interesting Development, decided instead to use their marketing efforts to support bodegas – a category of shops that has traditionally been a big source of sales for the brand, and a key part of NYC life that’s taken a big hit as the city became a center of the Covid-19 crisis.
Vita Coco is rolling out its “Love Letters to Bodegas” campaign with a combination of OOH ads, an online “Insta Bodega” shop, and a partnership with My Bodega Online to purchase hundreds of NYC’s famous BEC (bacon egg and cheese) sandwiches for healthcare workers at area hospitals
Credits:
 
 
 
 
 
Brand
Jane Prior, CMO Vita Coco
Allison Finazzo, Sr. Brand Director, Vita Coco
Nick Kileen, Brand Manager, Vita Coco
Dani Labat, PR & Partnerships
Agency
Paul Caiozzo, CCO
Nathan Frank, Head of Brand Voice
Shannon Coletti, Group Brand Director
Johan Leandersson, Creative Director
Prit Patel, Sr. Copywriter
Kelsey Shang, Art Director
Tags: United States, ooh, beverage, interactive
 
 
 
 
 
 
 
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: 'Football's Next Wave'

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Client:
Date: June 2020
New Balance Football has launched its ‘Football’s Next Wave’ campaign, a documentary series following individuals from in and around football culture who are trailblazing a new and unorthodox path. 
The campaign is a three-part documentary series shining a light on the subcultures and communities thriving around the game. The UK reveals the disruptive influences of grassroots football, fan community and explores a unique, independent pathway to English football.
The US uncovers the nascent soccer scene in Atlanta and Japan explores the creative revolution happening in Tokyo as Western and Eastern cultures collide. They all play host to people who, like the brand, are ready to kick back against the established set of rules and walk an independent path.
Credits:
 
Tags: United States, Docuseries, Football, Content, digital, social, video, YouTube video
 
 
 
 
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: 'Locked Down And Out'

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Client:
Date: July 2020
'Locked Down and Out' is a project from LGBT Foundation launching in Pride Month, in partnership with advertising agency The Gate, which will shed light on the challenges that many in the LGBT community have experienced as a result of the COVID-19 pandemic and subsequent lockdown measures.
The charity has seen significant spikes in calls to their crisis helpline since lockdown came into effect and need support to meet the increased demand. They have reported a rise in LGBT-phobia and hate crimes which have more than doubled in recent months, as well as a 350% increase in visits to their domestic violence webpage, and a 25% surge in calls regarding suicidal thoughts.
“Locked Down and Out” launches with a film inspired by a number of heart-breaking stories the charity has shared of young LGBT people struggling being stuck at home with intolerant parents. The film was directed by Lucrecia Taormina and produced by Friend, and tells the poignant story of a trans girl (played by Miya Ocego) who isn’t allowed to express her true gender identity due to her mother (played by Cate Debenham).
Credits:
 
Tags: UK, LGBT, lgbtq, charity, fundraising, advertising
 
 
 
 
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: 'The Human Dignity Trust'

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Client:
Date: July 2020
Two documentaries from The Human Dignity Trust and produced by The Good Side have exposed the archaic colonial-era British laws that are undermining human rights, perpetuating violence and discrimination towards LGBTQ+ people and other marginalised people across the Commonwealth.
Fewer than 10 of the 54 Commonwealth member countries today have legislation to recognise, prevent and punish hate crimes, including those committed on the basis of sexual orientation or gender identity, leaving victims unable to seek justice. 
The short films, which are funded by the UK Foreign & Commonwealth Office, are a call to action to Commonwealth lawmakers to urgently reform laws that discriminate against marginalised groups and enact new laws to protect individuals, whether by sexual orientation, race, religion or disability, from targeted violence and abuse.
Filmmakers from The Good Side travelled to Belize, India, Kenya, Seychelles and Singapore to capture first-hand stories and experiences of survivors, activists, political figures and experts from Commonwealth countries to highlight the urgent need for legislative reform.
Credits:
 
 
Director - Jennifer Fearnley
Assistant Producer Kenya - Lydia Matata
Assistant Producer Seychelles - Nadia Ah-Kong
Assistant Producers India - Hetal Patel and Pawan Kumar
Producer Singapore - Jon Moore
DOP Singapore - Chris Dickinson
Editor - Mitch Tolliday
Sound Designer - Fred Pearson
Colourist - Mike Keelin
Tags: UK, lgbtq, social causes, film, docu series, Creative advertising, charities
 
 
 
 
 
 
 
 
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