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Ads We Like: Nike weaves together sporting footage and social justice

You Can't Stop Us | Nike

After a lengthy hiatus, the NBA is back. To mark this victorious moment, Nike has released a breathtaking campaign that celebrates sport as a source of inspiration.

The third spot in Nike‘s ‘You Can't Stop Us‘ campaign, the film utilizes a split-screen to seamlessly illustrate the parallels between sports, and between the social causes many top athletes stand for. The 53 stars featured include a number of famous faces including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.

To produce the film, Wieden+Kennedy‘s creative team searched through 4,000 pieces of footage to find perfect shots that would underscore the commonalities between athletes. 

Throughout the lockdown, Nike has been finding creative ways to keep people upbeat. Back in May, it compiled a montage of sporting triumphs as inspiration for those persevering through difficult challenges, narrated by NBA legend LeBron James. 

And in April, it paid tribute to the athletes across the globe working to maintaining physique with an indoor routine in ‘Play for the World.‘ 

: 'You Can't Stop Us'

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Date: July 2020
After a lengthy hiatus NBA is back and to mark this victorious moment, Nike has released a breathtaking campaign that celebrates sport as a source of inspiration.
The third film of Nike's 'You Can't Stop Us' the film features athletes from 24 utilising a split-screen to seamlessly illustrate the parallels between sport. Of the 53 athletes featured include a number of famous faces, including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.
To produce the film Wieden + Kennedy's creative team routed through 4,000 pieces of footage to find the perfect shots that would underscore the commonalities between athletes. 
Throughout the lockdown, Nike has been finding creative ways to keep people upbeat. Back in May, it compiled a montage of sporting triumphs as inspiration for those persevering through difficult challenges, which was narrated by NBA legend LeBron James. 
And in April, it paid tribute to the athletes across the globe who are currently maintaining their peak physique with an indoor routine in 'Play for the World.' 
 
Credits:
 
Tags: United States
 
 
 
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