Studied art and fashion design at Manchester then Westminster University. In the past 15 years Colin has been part of the buying team at Burberry, an Angel Investor, corporate film and TV producer, and for the last 6 years has run his own digital agency. An online social adoptee from 2005. He’s an exhibited artist.

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Linkedin is rude!

People are now beginning to realise that Linkedin is an amazing business development tool – that cold calling is almost no longer required and compared to using an introductory email you are 25% more likely to achieve a response.

I learned fairly recently that when you approach new contacts on Linkedin the stats are largely thus:
25% will accept you whether you are a serial killer or a trapeze artist
25% will ignore you because they just don’t know or like the look of you.
50% will go either way.

The automated form for connecting makes people rude (see image) and I find that people who don’t change the wording are generally lazy, don’t know how or are in the business of collecting names for their profile rather than considering a polite approach. So if you wish to invite a connection from an individual that you have never met can I offer some free advice: take a couple of seconds to change the text, you are likely to be considerably more successful.

Have you yet to add a profile picture? An individual who shall remain nameless did not have a profile picture for 8 months and struggled to connect with people that she knew – the minute a picture went up she was getting almost daily approaches (not just because she’s hot…) people often remember faces before names – there are also photographers that specialise in creating the right profile picture for Linkedin – it’s just a case of being professional and approachable. Oh yes, and using a company logo, if you are… good luck with that one (yawn), it’s very impersonal.

The real success through Linkedin however is the follow-up call. If you are using it to grow a database of potential new clients can I suggest you make a note of who you have approached, follow up with another message and then a phone call (all being well).

So is Linkedin rude? No not really but it does make people rude.

This post is from my blog dated May 8th this year.

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