Studied art and fashion design at Manchester then Westminster University. In the past 15 years Colin has been part of the buying team at Burberry, an Angel Investor, corporate film and TV producer, and for the last 6 years has run his own digital agency. An online social adoptee from 2005. He’s an exhibited artist.

| posted by

Social Media is a game of Monopoly?

Maybe you’re a freelance Blogger and you’ve just learned that you could face a €25,000 fine for quoting an incorrect fact: http://euobserver.com/9/30559.

Or maybe your a business that’s been encouraged by a couple of early adopters in the marketing team to roll out a strategy that incorporates Facebook and Twitter in the marketing mix – only you’ve not got a company policy on social media. And low and behold you’ve got a couple of knarked off staff and they’re killing your profile on Facebook.

Or maybe your an Advertising business that has been encouraged by a couple of sessions with a seasoned “Social Media Expert” and thought – GOT IT! Only to role out a campaign with an enthusiastic client and you’ve hit a wall – you’ve added all known friends and family, attempted some incentives but they’ve failed because they can’t be global or even local because there are too many retail or chain specific ones going on already. And it’s starting to make you look like you’ve got egg on your face.

Or maybe you are a decent sized agency with a couple of digitaly savvy people who say they know how the tools work but you just can not see a way of the tools making money for you, let alone the client?

Or maybe you’re in B2B sales and jumped all over Linkedin only to discover that half your staff are on there and they’re making it clear they are job hunting?

So how do you get the GO FAST card that blasts everyone else out the way and takes you to the winning hand? If it were easy everyone would be doing it but I guess that’s why everyone seems to be doing it because they think it’s easy – so which one are you going to pick, the Top Hat, the Scotty Dog, the Car, the Thimble, nah… I’d go with the Boot!

Have your say

Do you have a strong opinion on a topical industry issue? To submit a comment piece, please send a short summary of your idea to opinion@thedrum.com. Views of writers are not necessarily those of The Drum.

1