Studied art and fashion design at Manchester then Westminster University. In the past 15 years Colin has been part of the buying team at Burberry, an Angel Investor, corporate film and TV producer, and for the last 6 years has run his own digital agency. An online social adoptee from 2005. He’s an exhibited artist.

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.Lessons from Drew Barrymore

There is no doubt Drew Barrymore is a gorgeous girl; I’ve been a long time admirer and hell was in the artists village with her when she was at T in the Park in 2007 with Fabrizio (Strokes Drummer). Drew’s in the UK doing the rounds promoting her latest flick “Going the Distance” which is about a long distance relationship.

Now its no secret that Drew is a bit of a technophobe, a hippy at heart, a big romantic; she doesn’t like the latest forms of communication, the technology that allows compulsive, instantaneous, over-information, lack-of-privacy kind. She won’t confirm whether she’s currently in a relationship but she hates the idea of turning up for a new date and not being able to ask: “What do you do for a living?” or “Who are your friends?”

There’s no doubt our world is changing, specifically they way we communicate. Drew was recently quoted as saying: “I’m trying to figure out how relationships work. All I know is there aren’t any rules.”

There’s no doubt that there are right ways and wrong ways to implement social tools but the interaction within can take many forms – we all have pressure points and our reactions can be affected by the cup of coffee you just drank to the side of bed you got out of this morning.

So you’re trying to reach out to your customer, make that emotional leap so that they “Like” it, buy it and recommend it – the best way to do it is to build a relationship, not to shout it out but build trust. This is the new way, there’s no quick fix, yes of course the tools make it easier but to make them work you have to go the distance.

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