Studied art and fashion design at Manchester then Westminster University. In the past 15 years Colin has been part of the buying team at Burberry, an Angel Investor, corporate film and TV producer, and for the last 6 years has run his own digital agency. An online social adoptee from 2005. He’s an exhibited artist.
World’s Largest Social Media Conference
I want to scream and shout, throw my toys out of the pram, stamp my feet in frustration at all these so called social media advisors who completely overlook the Blog.
The blog is the centre of the universe when it comes to managing a social media strategy for a business – to hell with Twitter, Facebook and Linkedin – get the blog right first. It might not be the sexiest piece of kit in the world but it’s what allows you to build a personality for your business. Instead of a facile piece of gloss that others know is purely a sales tool that allows you to beat the chest of the business.
The difference the blog has over everything else is the ability to leave (seed) comments on other blogs. You might ask: Why is that important?
It’s important because your comment signature is also a link to your blog – NOT your website. You’ve heard a million times that new marketing is all about listening and then engaging – by listening to other company or individual bloggers who have massive following and influence you are immediately associating your business with their success – leaving a pertinent comment immediately brings traffic to your blog (through your signature). They check you out, and hey presto you’re starting to build an audience of your own. Showing them where they can also leave a comment.
The blog will of course have links to your site, your Linkedin profile and the rest, direct product advertising (on the side panels) – but ultimately and very crucially it shows the business as a very real evolving thought leader in its field.
There’s a hell of a lot more can be said about the benefits of the blog – i.e. a lot easier to manage than a constantly monitored twitter feed – but one of the reasons Las Vegas is hosting the “World’s Largest Social Media Conference’s” this coming weekend is all down to the blog and the bloggers – Oh and the fact that it’s called “BlogWorld“.
Is anyone coming with me?
Have your say
Do you have a strong opinion on a topical industry issue? To submit a comment piece, please send a short summary of your idea to email@example.com. Views of writers are not necessarily those of The Drum.