…is about ideas. Ideas that make people think, make people smile, make people laugh, make people change the way they behave. It’s about creativity. Creativity in advertising and design. Creativity in the field of poetry, literature and screenplays. It’s about art. Sharing it, discovering it. Trying to understand it. It’s about getting things done. Not waiting for someone else to do it, or relying on someone else to get it done for you. As Mahatma Gandhi said: “You must be the change you wish to see in the world.”

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I’m thinking of a career change.
Specifically, I’m thinking of getting into IT.
Even more specifically, IT in an Ad Agency.
That way, if anyone has a problem with their computer I can take a look at it, tap a few keys, wiggle the mouse from side to side, then ask one or all of the following questions:

1. I don’t really do Macs.
2. Have you tried restarting it?
3. Is it on?
4. Is it plugged in / battery charged?
5. Have you downloaded anything?
6. Have you opened any spam emails?
7. What did you do?
8. We’ll have to get someone from Apple in.
9. It’ll have to go back to the shop.
10. Have you been sitting on it?

Okay, so 1, 8 and 9, aren’t questions, but hey, I’m in IT not fucking copywriting!

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