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Facebook, Linkedin, YouTube: statistics from McCann Erickson Birmingham’s Mobile Well Told event

Last week McCann Erickson Birmingham held a conference with a selection of speakers from across the mobile marketing industry, including Owen O'Donoghue, facebook, Jason Barrett, McCann Worldgroup, Neil DuLake, YouTube, Gray Dudek, MD McCann-i and Matt Mills from Aurasma.

Here is a wide selection of facts and figures to come out of the day from across the presentations.

YouTube
3bn video views every day
48 hours of video uploaded every minute / 8 years of video everyday
98/100 top advertisers advertise on YouTube
1/3 of all web traffic video – predicted to rise to 90% by 2014
20% YouTube traffic is via mobile
The company operates a Mobile First policy – desktop second

LinkedIn
130m users worldwide
1.2m new users every week / two new members every second
8m+ UK members
13% of all page views via mobile (400% growth year on year)
40,000 developers using LinkedIn APIs

Facebook
800m users worldwide / 30m+ UK users
Levels of engagement doubling (“shares” doubled from Jun 2010 – Jan 2011)
21m UK users return daily
UK users have an average of 218 friends
350m active mobile users
40% all facebook users access via mobile
Facebook accounts for 50% of all mobile traffic in UK
No advertising is permitted for facebook via mobile
Facebook mobile is platform agnostic. Apps / messenger / ipad app
Mobile creates an opportunity to capitalise on “smart boredom” – people passing the time on their mobiles.
Brand pages automatically work on mobile
Consider newsfeed interaction via mobile – links to click through / buy online
Facebook places – 33% of mobile owners share location at least once a week
50m UK check-ins per month

Elsewhere, insight into the operations of some of the companies present was also offered, with McCann Worldgroup revealing that the creative technology sees every client brief and then goes about devising how it can become interactive. It also holds the belief that mobile means a move away from product marketing to customer marketing and that it must now sell a brand experience rather than the product.

Panel Discussion - Mobile site v app?

Conclusion: Websites are accessible to all so will help brands reach as many people as possible. Apps are built for specific devices, however apps do utilise handset functionality for Augmented Reality e.g. Aurasma, which cannot be done through a mobile site.

35-40% of people have a Smart phone. Others can be targeted through SMS.

2015 will see more people accessing the internet through mobile than PC

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