Agency Acceleration Day: What Did We Learn?
We all want to accelerate the growth of our agencies. Easy to talk about, but how do we actually do it? Agency Acceleration Day was a success this year as over 100 delegates attended to find out what makes them fitter, better and different to the other 30,000 agencies out there in the UK. The Drum Network has asked a couple of its members key pieces of advice that they will take back to their agencies.
Running a growing agency- Kevin Gibbons, Managing Director of Blueglass
Running a small agency specialising in content and SEO, I was interested to find out more about what larger agencies consider to be the most important growth factors and understand the different challenges they've faced along the way. In many ways the information was re-assuring and it's always useful to understand what is ahead, based on people have already been through that learning curve.
A process I'm going through at the moment is to define and become laser focused on our core vision and values - Jon Wilkins' talk from Karmarama was excellent in explaining how company culture is so important towards the team’s behaviour and everything they deliver as an agency. This is definitely something I will refer back to as BlueGlass grows as an agency.
Tom Webster, Group Account Manager at The Future Factory
Looking back over my endless scrawl of truly golden & insightful notes from the sugar high that was my Agency Acceleration day experience, one piece of advice struck me as particularly bite sized and useful - especially for us in the agency business development world.
Sadly I can't credit the wise words to anyone specifically however, it was mentioned in one of the afternoon sessions that when analysing potential client relationships or New Business approaches, remember the brand or business must ideally fulfil 2 of the 3 F's - Fame, Fortune and Fun.
Fame - will any potential output help raise the agency's profile?
Fortune - will the client's budgets be sufficiently able to financially cover the work/time/creative required?
Fun - will the team find the work inspiring, enjoyable & engaging creatively?
It sounds simple enough and of course, these questions often aren't easily answered without some level of exploration however reminding yourself of this rule before reaching out to a "dream brand" could save significant time & heartache down the line.
Have your say
Do you have a strong opinion on a topical industry issue? To submit a comment piece, please send a short summary of your idea to firstname.lastname@example.org. Views of writers are not necessarily those of The Drum.