The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.
22 reasons to use video in your marketing strategy
Full service marketing communications group HPS has released research demonstrating the compelling arguments for making online video a significant part of your communications mix.
HPS has presented the key findings of the research in the form of a video infographic, which can be viewed above.
Have your say
Do you have a strong opinion on a topical industry issue? To submit a comment piece, please send a short summary of your idea to email@example.com. Views of writers are not necessarily those of The Drum.