The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.
Why Wilderness agency is breaking the traditional agency model
We are proud to have launched the Wilderness Social Academy, a first of-it's-kind training and upskilling programme for digital and social media.
But why does a fast growing award-winning independent agency want to break it's traditional model and move into the training and education space?
Open-source our thinking
Having seen first-hand the industry-leading work being done by our team and the deep level of insight and thinking that goes into supporting our clients to build transformative long-term strategies, I felt we that we should share this.
I felt that we should be more collaborative in our thinking as a team and how we share this with our clients and the industry.
We set out to open-source our thinking and methodology and create a standard for how we engage with communities online. As the conversation experts who curate and create online conversation for some of the world's biggest entertainment and consumer brands, we are in a unique position to do this.
This is obviously risky. We’ve built our agency model on being paid as a long-term strategic partner for our clients and helping them navigate digital change and inflection points within their industry. But I think it’s crucial for digital comms to be better represented across learning and there are few opportunities for traditional marketing or even more established digital teams within brands to learn and grow their skills and expertise.
Putting it down on paper
In order to share our knowledge, experience, and expertise with our clients, future partners and the wider industry, first, we had to pool our collective thinking and knowledge.
This has been a huge process and involved us going back to the start in order to look at our methodologies and processes and question our assumptions.
The digital landscape is not what it was when we started the agency over four years ago.
Instagram stories were not around, Vine was still a thing (kinda), people still thought hashtags were cool, and no one was raving on about TikTok.
We spent months pooling our collective intelligence and thinking, simplifying our processes along the way to create nine starter modules to help businesses and individuals navigate the transforming digital world.
What we offer
Our initial offering contains nine modules of learning across behavioural theory, social strategy, digital creativity and storytelling, and paid media insight and performance marketing strategy.
Internal teams can cherry pick five courses for a full day's course for teams up to ten strong or all nine modules can be accessed over an intensive two day program of learning.
Have your say
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