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Case Study - Youtube

The Creators

Objectives:

YouTube commissioned a documentary titled “The Creators,” directed by Academy award-nominated director Nanette Burstein.

Strategy:

The Drum organised and hosted the global premiere of The Creators in March at the Curzon Soho cinema.

A panel discussion following the screening, on its lessons for brands, featured the director and high-profile stars from the film. Branded content articles on The Drum website and print magazine were also created to draw out the lessons for marketers.

Results:

An invite-only event, the successful screening was attended by 250 brand marketers and agency executives.

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