Case Study - Youtube
YouTube commissioned a documentary titled “The Creators,” directed by Academy award-nominated director Nanette Burstein.
The Drum organised and hosted the global premiere of The Creators in March at the Curzon Soho cinema.
A panel discussion following the screening, on its lessons for brands, featured the director and high-profile stars from the film. Branded content articles on The Drum website and print magazine were also created to draw out the lessons for marketers.
An invite-only event, the successful screening was attended by 250 brand marketers and agency executives.