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Case Study - Google

Reporting live from Mobile World Congress 2015

Objectives:

A key objective of the company is to be associated with all things mobile. The aim was to cut-through the multitude of content at MWC and align Google at the frontier of mobile marketing, gaining the attention of marketers.

Strategy:

Four video interviews were published during the event, including The Best of MWC 2015 Stands series in which senior Google executives selected the most inspiring and exciting offerings from the 2,000 exhibitors.

The content was publicised and distributed via The Drum’s media ecosystem. It was also hosted on think with Google, its own thought-leadership channel.

Results:

The videos received 7,236 video views and 16,036 page views.

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