Warburtons Protein - Bulletproof
Brief in brief
Launched to meet the growing trend of high protein products and appeal to consumers looking for an easy way to increase their protein intake, the Warburtons Protein range is baked using a blend of Wholemeal flour and Pulses and includes Bread, Thins, Rolls and Wraps.
Bulletproof was briefed to create a design with mainstream appeal that would clearly convey the characteristics of natural protein, while educating the consumer on the core product benefits of high fibre and high protein.
Our thinking and doing
We wanted to design an ownable pack architecture that could flex successfully across a growing range of product formats while maintaining the look and feel of the Warburtons brand. Through consumer research we understood the balance that needed to be achieved with on-pack messaging and educating consumers about this unique recipe that uses a blend of grains and pulses.
Building on the design concept of ‘Naturally Grown’, we used a graphic leaf theme and green colour palette to clearly communicate the naturalness of the products while emphasising the branding and key product attributes on shelf. Sitting prominently on pack, the brand holding device features the proud ‘Protein’ mark with supporting communication to hero the USP.