Why call tracking is vital for Hiscox - ResponseTap
Why call tracking is vital for Hiscox
Specialist insurer Hiscox needed a call tracking tool to gain a true picture of marketing performance. We spoke to Digital Insight Analyst Aytug Ozeli at Hiscox's London offices.
Watch the video and discover how ResponseTap helps Hiscox:
- Improve the customer journey
- Understand the true value of marketing ROI
- Make decisions based on channel, thanks to having the bigger picture of performance.
"Without ResponseTap we would have a gap in offline via online insight... And that is why it is vital for us." Aytug Ozeli, Hiscox.