Leisure and tourism brand Sentosa was hit very quickly by lockdown restrictions. But, with the rest of the market beset by the same worries, it took a longer-term view and launched some of the pandemic’s most memorable and fun digital... Read more
While most countries are beginning to restart economic activity, for many businesses the last few months have been tough, as lockdown measures cut into supply chains, retail channels and working practices. In response, brands of all size and... Read more
As one of China’s biggest e-commerce brands, JD.com found itself in the middle of the coronavirus pandemic with consumer need for its products and services growing during the lockdown. However, the retailer stuck to a guiding principle that... Read more
The rate and scale of people’s connectivity mean we are now in an ‘era of live’, says Iris, and the implications for brands and society are not to be underestimated.
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