Whatever the sector, the rate of digital transformation is accelerating. Despite their resources, legacy organisations have a harder time keeping pace with transformation than start-ups due to a variety of reasons including the inertia of changing...
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The agency-client landscape is fragmenting and increasingly complicated, with the needs of brands at stake for miscommunication between the two. Agencies are making a point of differentiating themselves from competitors through over-specialisation...
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Between co-working spaces and the rise of the ‘side hustles’, the younger generation is becoming habituated to more flexible working situations. And as Brexit threatens to tear up the creative industry’s ability to...
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The agency landscape has long been fragmented, both in the services each agency claims to provide and their sizes and structures. Over the last few decades the networks, especially ‘the Big Four’ have grown in the number of brands they...
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