Video advertising is far and away the largest driver of ad growth, as advertisers and brands clamour to reach audiences who are increasingly digital and mobile first. At the same time, investment in high-quality video ads can be expensive,...
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Audiences report loving print products. Newspapers and high-quality magazines have a captive and lucrative audience, and by dint of their printed format avoid some of the issues around unsafe advertising environments that plague digital...
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The Guardian has an international reputation for hard-hitting, quality news coverage. Its recent strong run of financial results has been built upon its relationship with an audience that has invested in that reputation.
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Today’s consumer is younger and more purpose-driven than ever before. The quality of the products and services they buy is no longer the be-all and end-all when it comes to creating purchase intention; they also want to buy into the values...
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