Brands are like goldfish - they grow to the size of the tank they’re in. In an ever more connected world, in which technology allows brands to expand far beyond the country in which they were founded, brands are striving to go global.
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Print is possibly the most undervalued medium of the moment. While it’s still a huge money-spinner for publishers with the reach or niche to do it well, the prevailing wisdom is that as ad-spend increasingly moves online, that print titles... Read more
In conversation with WPP chief executive Mark Read at the Cannes Lions festival, Lachlan Murdoch offered his take on pressing media matters including the relationship between publishers and platforms, the crisis of disinformation, and where... Read more
The rise of new technology has meant that the pace of change is often quicker than the public’s ability to accept those changes. Perhaps the most prominent example of that over the past few years has been that of the news industry, where the... Read more