As brands go global, extending their reach into new markets, it’s vital that they maintain consistency of design in each new territory. Best practice around ensuring brand consistency is still a relatively new concept, particularly in... Read more
Video advertising is far and away the largest driver of ad growth, as advertisers and brands clamour to reach audiences who are increasingly digital and mobile first. At the same time, investment in high-quality video ads can be expensive,... Read more
Audiences report loving print products. Newspapers and high-quality magazines have a captive and lucrative audience, and by dint of their printed format avoid some of the issues around unsafe advertising environments that plague digital... Read more
The Guardian has an international reputation for hard-hitting, quality news coverage. Its recent strong run of financial results has been built upon its relationship with an audience that has invested in that reputation.
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