Today’s consumer is younger and more purpose-driven than ever before. The quality of the products and services they buy is no longer the be-all and end-all when it comes to creating purchase intention; they also want to buy into the values... Read more
Identity is changing. As a result of the rise of the internet and social media, the way people think about themselves and their place in the world is predicated less on criteria like nationality and more on issues that impact them more directly.
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The healthcare industry is just as prone to disruption as any, but the emotional weight attached to any change in our healthcare provision means the stakes are considerably higher than in most industries. Marketing those changes to a public that... Read more