Alibaba.com wanted to expand its reach and attract Western consumers while also boosting its global brand awareness.
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American athletic shoe brand, Saucony, is synonymous among serious runners with quality running shoes and apparel. Hub were brought on board to help launch the brand's new collection, White Noise, which celebrates the... Read more
Hub was asked by Whittard of Chelsea to help reinstate its position as a tea, coffee and ceramic stockist and categorise the brand among luxury tea retailers. This Whittard case study reveals how the team used video and social to make them stand... Read more