It is imperative that brands find ever more innovative ways of conducting deep audience research, to keep pace with a world that is ever in flux. Social listening tools have emerged in recent years as an effective means of gleaning these crucial... Read more
The pandemic has had a significant impact on businesses and how they are now communicating with their customers. Braze and The Drum hosted a discussion with a panel of industry experts to look at how brands are dealing with the crisis and... Read more
The best Burger King ads are characterized by a provocative tone of voice, tongue-in-cheek humor and unflinching social commentary. As McDonald’s cheeky younger brother, the burger brand relishes any opportunity to publicly grill both... Read more
Thousands of ads are uploaded to The Drum's Creative Works platform each year, a sign of the immense amount of competition brands now face to make themselves heard.
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