Despite the sharp rise in popularity of digital marketing in recent years, print advertising continues to hold a prized place in the hearts and budgets of advertisers.
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Netflix’s popularity shows no sign of waning, but to maintain its momentum and original content budget, some analysts have speculated that it will eventually introduce advertising. Subscribers have shown little appetite for Netflix ads so... Read more
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and media industries. While often a buzzword for marketers to make their work sound more exciting, the real benefits to brands center on the use of machines... Read more
In less than a decade since its launch in 2010, Instagram has enjoyed exponential growth, with the platform recently reaching 1bn active monthly users. In doing so, it has become an attractive platform for brands eager to learn if Instagram... Read more