Despite the social network’s well-publicized controversies, an effective Facebook marketing strategy remains something many businesses still covet. To devise one, there are several things brands should consider before jumping into the... Read more
With so much competition for attention today, controversial ads are becoming more commonplace. Brands have to be bold to be heard – and sometimes they cross the line with outrageous work.
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Following several PR blunders in the last year alone, brands are questioning whether they should put such an emphasis on influencer marketing. Industry experts assure that there is still a place for influencers – if marketers can adapt... Read more
In recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio renaissance. And though this is a market whose origins date back to the first radio... Read more