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Articles posted by Frank Ye

Learning more about Chinese video app Douyin.

If you want to impress 500 million young Chinese, learn about the Douyin video app

Opinion: Tricks of the marketing trade
Although we are still a couple of months away before 2018 comes to an end, it’s pretty safe to award Douyin the “App of the... Read more
Frank Ye - 05/11/2018
Digital Advertising
The growth of coffee in China

The growth of coffee in China

Opinion: Tricks of the marketing trade
In a matter of days, Nestle acquired Starbucks’ packaged coffees and teas business around the world, and Coca Cola unapologetically... Read more
Frank Ye - 29/10/2018
Creative
China: Quietly leading the global customised tourism industry

China: Quietly leading the global customised tourism industry

Opinion: Tricks of the marketing trade
When UK travel companies are still asking whether they should send customers personalised recommendations, hundreds of thousands of... Read more
Frank Ye - 24/10/2018
Advertising
Why choosing a Chinese name for your Western brand will increase sales in China

Why choosing a Chinese name for your Western brand will increase sales in China

Opinion: Tricks of the marketing trade
In the second of this two-part series, Frank Ye of London based, Chinese-focused agency Qumin, continues his exploration of Western... Read more
Frank Ye - 16/10/2018
Creative

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  • These amazing #CNY2019 ads prove Western brands looking East must step up their game and do their research to conne… https://t.co/Kvi0o047xu
  • RT @RealArnoldMa: Honoured to be speaking at Shanghai International Advertising Festival during @ad_association's Export Month! Catch me 5-…
  • Keep your eyes peeled for the #supermoon which is due to illuminate tomorrow's Chinese Lantern Festival!… https://t.co/81QCMj9o1h
  • Thrilled to be back at YMS this year to share the latest insights on the evolving Chinese youth culture. Stay tuned… https://t.co/xnDRuJX72M
@quminltd quminltd

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