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Articles posted by Frank Ye

Learning more about Chinese video app Douyin.

If you want to impress 500 million young Chinese, learn about the Douyin video app

Opinion: Tricks of the marketing trade
Although we are still a couple of months away before 2018 comes to an end, it’s pretty safe to award Douyin the “App of the... Read more
Frank Ye - 05/11/2018
Digital Advertising
The growth of coffee in China

The growth of coffee in China

Opinion: Tricks of the marketing trade
In a matter of days, Nestle acquired Starbucks’ packaged coffees and teas business around the world, and Coca Cola unapologetically... Read more
Frank Ye - 29/10/2018
Creative
China: Quietly leading the global customised tourism industry

China: Quietly leading the global customised tourism industry

Opinion: Tricks of the marketing trade
When UK travel companies are still asking whether they should send customers personalised recommendations, hundreds of thousands of... Read more
Frank Ye - 24/10/2018
Advertising
Why choosing a Chinese name for your Western brand will increase sales in China

Why choosing a Chinese name for your Western brand will increase sales in China

Opinion: Tricks of the marketing trade
In the second of this two-part series, Frank Ye of London based, Chinese-focused agency Qumin, continues his exploration of Western... Read more
Frank Ye - 16/10/2018
Creative

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My latest tweets

  • RT @TheDrumNetwork: With the huge success of #SinglesDay, there's no stopping the rise of China's middle class says @quminltd https://t.co/…
  • RT @voxburner: We're pleased to be welcoming @quminltd back to YMS19 LDN. They'll be joining us in April as official Chinese Marketing Part…
  • I'd say our Christmas Party was a success, wouldn't you? 🎄 Check out our video from Flight Club: https://t.co/OXa8Pzy7Rm
  • Breaking news from #Tencent's 2018 Annual Conference! 📢 We analyse the Top 5⚡️ big changes coming to WeChat… https://t.co/czeVQDKfp7
@quminltd quminltd

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